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Hard Rock International plans a Hard Rock Hotel in Daytona Beach, Florida. Expected to debut in 2016, in sync with the running of the 58th annual Daytona 500, the beachfront site will be the largest in the market, currently slated to feature 250 hotel rooms, 100 condominium units with access to all hotel amenities and a Hard Rock Cafe. Hard Rock Hotel Daytona Beach will be the brand’s fourth hotel in Florida and is currently anticipated to offer the Body Rock workout facility, Rock Spa, the Rock Shop featuring Hard Rock’s iconic merchandise, and dining options, including a Hard Rock Cafe. With music at its core, Hard Rock will bring live music and entertainment to the vacation destination. The beachfront property is also expected to feature a pool complete with a bar and grill, where guests can enjoy poolside cocktails. (

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