Jamaica, has launched a Wedding and Romance microsite, aptly named My Heart Beats JA.
Housed in the Jamaica Tourist Board (JTB) website, the microsite is a repository of all things love, providing solutions and options for anyone on the romance journey under the categories: Romantic Getaways, Getting Engaged and I Do. Content across the microsite addresses consumer trends, including more intimate or even private destination weddings, and a growing number of couples identifying and seeking opportunities for romantic escapes.
Jamaica is strategically aligned to meet those needs, capitalizing on the $300 billion global wedding industry through customizable experiences that come to life through the new site.
During the COVID-safe launch event that was held at the AC Hotel by Marriott in Kingston, Jamaica’s Director of Tourism, Donovan White observed that: “My Heart Beats JA is a fulfillment of a promise the Jamaica Tourist Board made to continue to evolve the VisitJamaica platform into an ecosystem of all opportunities for tourism in Jamaica. It gives us a great feeling that we have been able to, not just keep our promise, but more importantly, remain true to the objectives we have set for our digital focus.”
The island’s Minister of Tourism, Hon. Edmund Bartlett pointed out that: “Jamaica is a place for love, for lovers, for romance and the romantic.”
In his keynote address at the event, Minister Bartlett said that: “Of the over 700 stopover arrivals to the island from January to November last year, 58% of that number represented visitors travelling for weddings and honeymoon. This tells me that Jamaica is truly the heartbeat of the world as it continues to pull and pique the interest of visitors searching for unique experiences.”
Partners are poised to benefit from this heightened focus on weddings and romance as the architecture of the site gives opportunities for all licensed vendors and suppliers within the space to be represented.
Users who enter the site are within three clicks of a live person representing supplies including places to stay, cake vendors, photographers or trip planners.
Wendy, a real wedding concierge, adds another personal and human touch to the site navigation. Site visitors will have personalized one-on-one engagement with Wendy through the site, or on Twitter, as she provides information and offering ideas to meeting discerning tastes.
For more about My Heartbeats JA, go to www.visitjamaica.com/weddings-and-honeymoons/ .
Minister of Tourism Hon, Edmund Bartlett (left) speaks with (L-R) Director of Tourism Donovan White, Deputy Director of Tourism, Marketing Camile Glenister and Peter Shoucair, Executive Producer, Jamaica Bridal Expo during the launch of the My Heartbeats JA microsite.
Director of Tourism Donovan White welcomes attendees to the launch of the Jamaica Tourist Board’s My Heart Beats JA microsite.