IMOT Canada Reaches Out To Its Travel Trade Partners

The focus was on the ‘day after’ during a virtual town hall hosted by the Israel Ministry of Tourism (IMOT) Canada this week.

While these are difficult days, IMOT Canada was intent on letting its travel trade partners know that it was there for them and that they can reach out to the tourist organization at any time.

Jerry Adler, Deputy Director for Canada and Director, PR & Communications for IMOT and Fiona Kosmin, Director of Marketing and Partnerships hosted the session, with Adler telling those attending that the focus now was “on the day after.”

And he told the gathering that while it’s not clear when that will be, “it will be… and we’re working on initiatives that we can bring to fruition when the time comes.”

Kosmin pointed to those attending that “we’re a holiday market and we will regain interest as a destination and hope to have your support in the future when the day after arrives.”

As for IMOT’s message to travel advisors, Kosmin said: “We want to work with you. Reach out to us. We want to make it easier for you to work with us and to plan for the day after.”

While technical problems prevented Gal Hana, Consul & Director of Tourism for IMOT Canada, from attending the town hall session, he recorded a message to IMOT’s partners, observing at one point that:

“Israel and Canada are close friends, and we can’t wait to welcome Canadian families here in Israel again. Everything you do matters. Everything that you will do will matter more. We are here to support you. It is a challenging time, we know that, but we will be there for you today, tomorrow and all the time.”

CLICK Here for Gal Hana’s full message.