AmaWaterways has launched of its new AmaAcademy Course – “The Danube River with AmaWaterways” – as well as its second virtual Marketing Suitcase promoting group business.
Available to travel advisors through the luxury river cruise line’s Travel Advisor Portal on its website, the course material was designed to help advisors grow their sales from the increasingly popular river cruise segment.
During the current pause in operations, AmaWaterways executives and BDMs have remained fully engaged with travel partners through a series of more than 2,000 virtual events providing vital information on rescheduling cruises, real time health and safety protocols and inspirational content on new ships and itineraries. These tools provide ongoing education, rewards and actionable resources to help stimulate new leads for future river cruises.
Gary Murphy, co-owner and senior vice president of sales at AmaWaterways, pointed out that: “Timing is perfect to launch the second AmaAcademy Course and our new virtual Marketing Suitcase promoting river cruise groups. There is a such a pent-up demand from travellers wanting to reconnect with extended family members and close friends, and we know river cruising is perfectly poised to capture that demand in 2021 and beyond.”
Murphy continued: “Our travel partners are valuable members of our AmaFamily and have shown true dedication and resilience dealing with unexpected challenges over the past nine months. We remain committed to investing in them, providing the tools, training and support they need to rebuild their business. Our heartfelt commitment to them is part of the AmaDifference.”