Internova, JTB strengthen ties to drive tourism growth

Internova Travel Group has announced that the Jamaica Tourist Board has joined its network of preferred destination partners. The agreement will expand opportunities to promote Jamaica through advisor education, consumer marketing and industry engagement across Internova’s travel brands, including Travel Leaders Network and Global Travel Collection.

Jamaica is already a significant destination for Internova’s business. In 2025, affiliated travel advisors generated $463 million in travel revenue to Jamaica, sending 215,000 land-based travellers to the island. The new partnership builds on that momentum, strengthening the connections and resources needed to sustain long-term tourism growth.

Stephen McGillivray, Chief Partner Marketing Officer, Internova Travel Group, said: “Our scale allows us to create opportunities that benefit both our travel advisors and the partners they work with,” By bringing together the reach of our brands and the expertise of our advisors, we can help destinations like Jamaica connect with more travellers and grow their business.”

The agreement includes expanded Jamaica-focused advisor education, targeted consumer marketing campaigns and destination coverage in Internova publications, including OLTRE and Bucket List. Jamaica Tourist Board will also collaborate with Internova’s SELECT Hotels & Resorts program and Travel Leaders Network’s Romance Alliance to reach luxury and honeymoon and destination wedding specialists.

Jamaica’s Minister of Tourism, Edmund Bartlett said that: “Internova’s contribution to Jamaica’s tourism economy underscores the tremendous value of our travel advisor partners in driving visitor arrivals and economic growth.”

Minister Bartlett continued: “This strengthened partnership will allow us to reach more travellers, deepen our engagement with luxury markets, and create greater opportunities for our tourism businesses and people. Together, we are building a stronger, more resilient and sustainable tourism sector for Jamaica.”