It’s All About The All-Inclusive For Canadians

In a newly released travel intentions survey, Sunwing reports that among the 53% of Canadians who intend to travel internationally in the next year, half (51%) say they will likely book an all-inclusive vacation, with the destination or country the single-most important consideration for 46% of respondents.

Resort amenities are the next most important consideration, with one-in-five respondents (20%) indicating that amenities and facilities such as restaurants, pools, gyms and spas are their top consideration when booking.

The survey was conducted by Sunwing — in both English and French — among members of the Angus Reid Forum between Nov. 17 and Nov. 21, 2022 with a nationally representative sample of 1,515 Canadians.

When it comes to Canadians’ destination preferences for an all-inclusive vacation, a location with a phenomenal beach (such as Punta Cana in the Dominican Republic, Varadero in Cuba and Negril in Jamaica) tops the list for over one-third (36%) of respondents.

A destination with a world-renowned culture and history is a close second, with 31% of respondents indicating they would travel somewhere that is revered for its culture, such as Havana in Cuba, Riviera Maya and Mazatlán in Mexico.

In addition, one-quarter (23%) of respondents would choose somewhere that offers opportunities for adventure and exploration, such as Costa Rica and Panama.

Samantha Taylor, Chief Marketing Officer for Sunwing Travel Group, said: “Our research shows us that Canadians are eager to travel internationally in the next year, with 43% of likely travellers looking to escape the cold at home over the winter months.”

Taylor continued: “For those considering an all-inclusive vacation, a prime beachfront location is top of mind for the ultimate sun and sand getaway, while Canadians also crave opportunities to do more in paradise, from soaking up the local culture to exploring at the resort and beyond.”

She also pointed out that: “With more than 30 destinations and over 700 resorts offered by Sunwing – the largest assortment of any tour operator in Canada – set on some of the most stunning beaches in the Caribbean, Mexico and Central America, coupled with plenty of opportunities for relaxation and exploration, our customers can do and experience more in paradise with Sunwing this winter season.”

Additional insights from the survey include:

  • Among those who are open to an all-inclusive vacation in the next year, seven-in-ten (71%) are most likely to travel with a partner or significant other, while three-in-ten (30%) are most likely to travel with friends, followed by one-quarter (24%) who are most likely to travel with children
  • 62% of Canadians aged 18-34 are likely to travel internationally in the upcoming year, along with 70% of high-income households ($100k+ in annual household income)
  • Respondents in Quebec (60%) are most likely to book an all-inclusive vacation in the next year
  • When choosing an all-inclusive vacation provider, over half of respondents (55%) say the primary thing they consider is the overall price of the vacation package

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