In a newly launched campaign, the World Travel & Tourism Council (WTTC) is calling on governments around the world to restart international travel and enable the world to ‘Reunite’ once again.
After more than a year of lockdowns around the world due to the COVID-19 pandemic, the new campaign showcase the importance international travel has on individuals and businesses.
As well, it will encourage travellers to share with the world, the positive impact travel makes to their lives and mental well-being.
Through its social media channels, ‘Reunite’ will urge people from all corners of the globe to share their own stories of how tourism has made a difference and changed their lives.
WTTC believes that while travel and tourism makes a significant contribution to economies around the world, it also provides an essential way for individuals to connect, experience and discover cultures around the world.
The campaign also features a ‘feel good’ video showing how now is the time to get the world moving again, to reunite families, friends, colleagues, and communities.
As vaccination rollouts advance in many countries around the world and as cases begin to drop, it is important for governments to recognize what Travel & Tourism brings to the economy and the population as a whole.
It is equally as important to recognize that some regions and countries are still battling to put the pandemic under control, and that the majority of vaccinations have been in developed countries. This means that the pandemic will continue to spread in those countries that don’t have equal access to vaccines.
This new campaign comes after WTTC’s drive to responsibly rekindle the wanderlust of travellers through its recent ‘Together in Travel’ campaign, despite the multiple global challenges posed by the COVID-19 pandemic.
Virginia Messina, WTTC Senior Vice President, said: “Travel gives us memories which last a lifetime and the most amazing experiences to share, so we are excited to launch a campaign that gets to the heart of what travel means to people.”
Messina notes that: “Travel and tourism has a hugely positive benefit upon the world, far beyond the immediate pleasure it brings to those who are able to explore and discover people, places and amazing experiences for themselves. Right now, so many people have been separated from their loved ones for months if not over a year since the COVID-19 pandemic began.”
She continues: “For the past year WTTC has been hugely invested in advocating for the social and mental benefits of Travel & Tourism. Through this campaign. We are hoping to help kickstart the recovery of our sector through a truly worthwhile experience: reuniting with those who matter most to us.”
And, Messina adds: “With the immense pressures being faced by the global Travel & Tourism sector due to the current restrictions caused by the COVID-19 pandemic, it’s now more important than ever that we remind everyone, how travelling can make all the difference not only to the world, but to us as individuals.”