Jamaica On Show For Advisors Across Canada

Some 600 travel advisors from across Canada and the United States experienced an afternoon of education, inspiration and networking during the Jamaica Tourist Board’s (JTB) recent Virtual Product Showcase.

The immersive experience – hosted on Zoom — opened with destination updates from the JTB’s Canadian sales team, a brief overview on the Jamaica Travel Specialist program and a presentation on Jamaica’s all-new ‘Come Back’ marketing campaign.

Attracting a record-breaking number of participants, the sesssion was the third Virtual Product Showcase hosted by the JTB Canada team and the first edition open to U.S. agents.

Donnie Dawson, Jamaica’s Deputy Director of Tourism for the Americas, joined the event to share a message of gratitude to the travel advisor community.

Said Dawson: “Over the last two years, Jamaica’s Canadian and U.S. sales teams have done a tremendous job getting our message out there, but we would not be where we are today without the support of travel advisors. We thank you for the work you do, and we look forward to your continued support. Let’s make Jamaica the number one destination for this upcoming winter season.”

Travel advisors heard from 30 top-tier travel partners from North America and Jamaica. Participating suppliers included Canadian airlines and tour operators, major resort chains, smaller boutique hotels and villas, and on-island attractions and tour companies.

Advisors also had the opportunity to connect with representatives in interactive breakout sessions to learn more about their unique offerings and incentive programs.

Angella Bennett, Regional Director, Canada, JTB, told those attending that: “Jamaica has a new message: it’s time to come back.”

Bennett provided details on Jamaica’s fresh marketing campaign and gave advisors an overview of the country’s strong recovery.

Said Bennett: “Since Jamaica reopened in June 2020, the destination has welcomed 5.7 million visitors generating US$5.7 billion in tourism revenue. We have approximately 8,000 new rooms slated for construction on the island in the next two to five years. In 2023, we will see the completion of a new 2,000-room Princess Hotel in Hanover, the 260-room Sandals Dunn’s River, and a 700-room RIU Hotel in Falmouth.”

Go to www.visitjamaica.com/Canada for more.