JTB Captures The Character Of The Industry

Tourist Board Celebrates Agents’ Style With One-Of-A-Kind Caricatures For Travel Agents' Day 2021

The Jamaica Tourist Board (JTB) is celebrating Travel Agent Day 2021 by creating hundreds of unique, personalized caricatures to share with Canadian travel specialists.

The JTB is partnering with Toronto-based caricature artist, Cesar Vargas, who will design customized illustrations for 200 travel agents as a  token of gratitude to Canada’s hardworking travel trade community.

Needless to say, the caricatures will reflect each agent’s individual style and personality and will be hand-drawn featuring island-inspired details and backgrounds.

Canadian travel agents are invited to upload a smiling photograph or headshot of themselves to

Photos will then be transformed into creative cartoon characters and shared with agents via email on May 4 and 5 just in time for Travel Agent Day.

As space is limited for this opportunity, only the first 200 agents to submit their photo will receive a personalized caricature.

Angella Bennett, regional director, Canada, Jamaica Tourist Board, said: “The tourism industry is full of characters and we are in awe of the passion and resilience demonstrated by our Canadian travel partners.”

Bennett continued: “In honour of Travel Agent Day, we are giving back to this amazing community with unique custom-made caricature mementos that we hope will bring smiles to our agents’ faces and show them just how much Jamaica appreciates their dedication and support.”

For more, Canadian agents can visit the JTB Maple Leaf Room at .


Posted in Agent Incentives, COVID-19, Destinations, News, Tourism Organizations, Travel Agents