JTB shows the ‘love’ for agents

The Jamaica Tourist Board (JTB) has launched its new travel agent specialist store, A One Love Rewards, giving agents an extra incentive to book Jamaica vacations. The program serves as a dedicated training platform for the travel agent community to become experts on the destination. With the rewards store, graduates for the program can shop for a range of items such as accommodations and Jamaica-branded merchandise, including photo frames, iPad cases and duffel bags, using points earned based on hotel rooms booked. The store currently includes merchandise from Round Hill Resort & Spa, Half Moon, A Rock Resort, Jewel Dunn’s River Beach Resort & Spa, Sandy Haven Resort, Rondel Village, The Spa Retreat, Doctors Cave Beach, Instant Luxury Jamaica, Grace Foods and more. More than 7,521 travel agents have graduated from Jamaica’s A One Love Rewards program since its inception in February 2012. “With our new travel agent specialist store, the JTB will be able to recognize highly motivated agents and reward them for their commitment to selling Jamaica vacations to their clients,”said Philip Rose, the JTB’s regional director for Canada. “We continue to value retail destination agents and will continue to encourage and support those passionate about Jamaica.”The JTB has also partnered with The Spa Retreat located in Negril to offer a “One Love”spa reward of a five night stay for the first travel specialist to book three Spa Retreat trips of five nights or more (airfare not included). Agents can book online at thespajamaica.com using the online promotion code VISITJ13. They can also provide a business contact and agent number to receive a 10% commission from The Spa Retreat on these bookings. Additionally, the JTB will continue to offer a range of additional benefits to graduates, including a monthly award of $300 to the top-booking Jamaica agent of 10 or more bookings, a downloadable graduate diploma from Travel Agent University, an on-island VIP service for A One Love Rewards Program members, a preferred agent listing on the official visitjamaica.com website, exclusive consultations with JTB Business Development Managers, VIP familiarization tours and the opportunity to be included in the “All White Affair”weekend honouring the top booking 100 specialists. Additionally, agents will receive Jamaica’s monthly e-newsletter, which lists deals from across the island for clients to consider. To register for Jamaica’s A One Love Rewards Program, visit http://www.oneloverewards.com .