Voices of Travel

LEE COUNTY PICKS VoX

The Lee County Visitor & Convention Bureau (VCB), representing The Beaches of Fort Myers & Sanibel in southwest Florida, has continued marketing efforts in Canada by extending its contract with VoX International. Under the direction of the VCB, the firm has been responsible for developing and implementing a marketing plan, along with providing strategic direction in sales, public relations and promotions for this important international market. “VoX was first awarded the contract for The Beaches of Fort Myers & Sanibel in January 2012,” said Susan Webb, president of VoX International. “Our team has been marketing the destination throughout Canada with integrated promotions, sales initiatives and media endorsements. We are absolutely thrilled to have been chosen again to represent this stunning destination.” Jeanette Faria, account manager with VoX International, has managed the account since the start. Faria has extensive experience in the tourism industry, directing travel trade marketing for several destinations throughout North America and the Caribbean. The account is also supported by VoX in Quebec and Western Canada. Faria can be reached at Jeanette@voxtm.ca or 416-935-1896 ext. 239. “International visitors have always been prominent to the Fort Myers and Sanibel Island area,” stated VCB Executive director Tamara Pigott. “Our research shows that Canada is among the destination’s top tourist feeder markets, so the VCB is pleased to work with VoX International to increase our competitive position in this lucrative marketplace.” Seen in the photo, from l to r,are Tamara Pigott, Lee County Visitors and Conventions Bureau and Susan Webb, VoX International. For more, go to http://www.voxtm.ca

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