LIVE IT TO BELIEVE IT

The Mexico Tourism Board unveiled its new North American campaign — Live It to Believe It — at the Art Gallery of Ontario in Toronto this week.
The new campaign showcases Mexico\’s diversity, culture, nature, flavours, history, innovation and state of the art destinations, in an \”aspirational and elegant\” way that\’s designed to evoke memories through visitors\’ experiences.
Live It to Believe It is slated to air this month nationwide, with the first ad combining Vallarta and Nayarit and showcasing what each destination has to offer to the visitor.
In addition, the Mexico City ad features an exciting cosmopolitan, vibrant and modern city, with a strong sense of history. Other destinations such as Yucatan, Los Cabos and Cancun-Riviera Maya will also be featured in the campaign.
With an initial investment of six million dollars over six months, the campaign incorporates all media platforms including public relations, with a strong emphasis on digital channels.