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LOUIS CRUISES PICKS KAI

Louis Cruises has named Klint + Associates inc. (KAI) as its new representation firm as it expands its travel trade sales and marketing initiatives in the Canadian market. KAI will be responsible for building exposure and driving sales for Louis Cruises in Canada. Nicholas Filippidis, director of product development in North America for Louis Cruises, said: “We are very pleased to work with KAI to leverage their strong sales presence and best practices to drive awareness and sales of our distinctive Eastern Mediterranean Cruise product in the Canadian market — now with even more destinations across the Aegean.” And Filippidis continued: “Having launched an exclusive new cruise product in 2013 reflective of our company’s Hellenic roots, Louis Cruises is nearly doubling the number of ports it calls at for 2014. KAI will be instrumental in driving awareness of our unique product range throughout Canada.” Annika Klint, managing director of KAI, said: “Louis Cruises continues to enhance its offerings, presenting not only the world-renown, popular destinations of Athens, Mykonos, Patmos, Rhodes, Heraklion (Crete), Santorini, Istanbul and Kusadasi, but also lesser-known gems. The introduction of nine new destinations, including Samos, Milos, Syros, Kos, Ios, Symi, Chios, Cesme and Bodrum, encourages a more in-depth experience that showcases their Aegean expertise. KAI is eager to help the cruise line continue on its growth path with strategic initiatives to educate the Canadian trade of the benefits of selling Louis Cruises and increasing bookings from Canada.” For more, go to http://www.louiscruises.com or visit http://www.thekaigroup.ca .

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