It may have been sub-zero temperatures in Toronto last night, but Miami brought the heat as a delegation of tourism officials hosted an evening of all things Miami at the downtown Stratus Restaurant.
Led by Suzie Sponder (pictured), senior director of communications, US/Canada, the group included destination and hotel partners, as well as Norwegian Cruise Line.
Sponder spoke with PressToday and the stressed the importance of the Canadian market, which continues to send people in record numbers.
“It’s our number one international market. That’s why we’re here,” said Sponder, adding that more than 655,000 Canadians visited Miami in 2017 with 2018 numbers expected to top this.
The latest tourism campaign for the Florida city is dubbed “found in Miami,” focusing on the city’s cultural diversity.
“We’re promoting the cultural neighbourhoods, the historic neighbourhoods,” said Sponder. “They’re really the heart and soul of Miami, the authentic Miami. We pride ourselves on our diversity.”
Miami’s calendar of events is a busy one and continues with year-long themed months. March is Miami Health & Wellness Month, featuring many special offers and events. See https://www.MiamiTemptations.com.
Another hot ticket is the city’s new US$1 billion Brickell City Centre, anchored by the luxurious East Miami hotel and featuring two food halls, as well as plenty of shopping and dining options. The Wynwood Arts District is another big draw, highlighted by the largest collection of mural art in the world.