Muckermann Named CCO At Silversea Cruises
Barbara Muckermann has been named the Chief Commercial Officer (CCO) of Silversea Cruises.
Muckermann, who’s appointment is effective immediately, most recently served as the cruise line’s Chief Marketing Officer and in her new role will focus on strengthening the company’s guest-centric approach across the sales and marketing channels to further enhance the cruise experience for patrons of the Monaco-based luxury line.
As part of her expanded responsibilities, Muckermann will oversee all aspects of Silversea’s guest relations, sales and marketing, revenue management functions, strategic communications, and brand recognition.
Her strategic duties will encompass initiatives that will enhance the customer experience across operations for Silversea Cruises, a subsidiary of the Royal Caribbean Group.