Enterprise Holdings reports that National Car Rental is extending its loyalty benefits an additional year. Now Emerald Club Program Free Days — previously set to expire Dec. 31, 2020 — will not expire until Dec. 31, 2021.
The move makes National the first in the industry to extend loyalty benefits a full year.
The COVID-19 pandemic has impacted many travel plans, and Enterprise Holdings’ brands – National Car Rental and Enterprise Rent-A-Car – have led the car rental industry in supporting loyal customers’ tier extensions and point rollovers.
Previous extensions and rollovers to care for customers include:
* Announced in the spring, Emerald Club members could redeem their earned free days at any participating U.S. Enterprise Rent-A-Car neighborhood location, in addition to National locations, if they made their reservations by Dec. 31, 2020 for pick up by Jan. 31, 2021. *Note, also just added, participating Enterprise Rent-A-Car locations throughout Canada are included as well.
* Both Emerald Club and Enterprise Plus announced extensions to their elite tiers for another year, with expirations going from Feb. 28, 2021, to Feb. 28, 2022. Both loyalty programs also confirmed they would roll over any qualifying rentals and rental days above those needed to get the member to the next tier.
* Announced this summer, the expiration date on free days accrued from Emerald Club’s One Two Free (U.S.) and Rent Rent Reward (Canada) promotion was extended from June 15, 2020, to Dec. 31, 2020.
Randal Narike, executive vice president, global mobility and customer experience at Enterprise Holdings, said: “We are committed to standing with our customers, and especially our most loyal customers, to let them know we appreciate and support them, even when they are unable to travel with us.”
Narike continued: “Extending Emerald Club Program Free Days a full year will provide them with more opportunity to use the rewards that they’ve earned. We hope that this allows them the flexibility to rent a vehicle down the road for that much anticipated business or leisure trip when they are comfortable and able.”
For more on the Emerald Club, go to https://www.nationalcar.com/en/support/notifications/advisory.html?#loyalty
And for more on Enterprise Holdings Complete Clean Pledge & COVID-19 Response, visit https://www.enterpriseholdings.com/en/customer-service/coronavirus-covid-19-update.html