Norwegian Cruise Line (NCL) has partnered with JUST Goods, Inc. which will enable the line to replace all single-use plastic bottles across its fleet by Jan. 1, 2020, beginning with its newest ship, Norwegian Encore.
The decision is the latest sustainable step forward for Norwegian. In 2018, the company eliminated single-use plastic straws across its 16-ship fleet and private destinations.
“We are a leading company – one that is in the business of creating memorable experiences for our guests,” NCL president Andy Stuart. “It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit. Partnering with JUST is one of my proudest moments as the head of our pioneering brand. This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources. While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our Sail & Sustain initiatives and will continue to innovate for the overall benefit of the planet and its future.”
Envisioned and founded by American rapper, songwriter, actor and activist Jaden Smith and family, JUST takes an innovative approach to sourcing and packaging the world’s most valued resource – water. The company focuses on an impact model, taking into consideration both how the water is sourced and packaged. JUST is 100% spring water in a plant-based carton. The carton is made of 82% renewable materials – the paper carton is made from trees grown in responsibly managed forests and the cap and shoulder are made from a sugarcane-based plastic. It is refillable and recyclable.