New Platform Aims to Empower Canada’s Indigenous Tourism Industry

Destination Indigenous has launched — an online platform that brings together Indigenous job seekers and employers across Canada’s tourism industry. In launching the new site, Destination Indigenous thanked Tourism HR Canada for “making this new website possible.”

The website will provide Indigenous job seekers with extensive job listings that are suitable for all levels of employment and cater to those who are new to the workforce, experienced professionals or individuals who are seeking a career change. Users can also explore the regularly updated database of job opportunities specifically within the tourism sector.

The user-friendly platform is designed to assist employers who want to work with Indigenous community members. It reduces the time spent on finding the right team member by identifying the ideal candidate for the role.

In 2019, the Indigenous tourism industry experienced rapid growth contributing an estimated $1.9 billion in revenue to Canada’s gross domestic product. During that time, it supported around 40,000 Indigenous tourism employees and 1,900 Indigenous-led businesses.

Indigenous-owned businesses in the industry faced a disproportionate impact due to the pandemic and this new platform will play a crucial role in addressing the labour crisis.

Additionally, it will offer valuable support to individuals who are in search of employment within Canada’s Indigenous tourism sector through establishing connections with genuine and authentic opportunities.

ITAC President and CEO Keith Henry, said: “We’re thrilled to introduce as a powerful platform that will revolutionize the way we connect passionate Indigenous community members with Canada’s Indigenous tourism industry.”

Henry continued: “The website opens up many opportunities for all businesses across the tourism industry and paves the way to preserving Indigenous cultures, fostering economic growth and creating strong connections.”

The new platform and labour market video were showcased at the North American Indigenous Games (NAIG) opening ceremonies in Halifax, Nova Scotia, sparking excitement among attendees.

To explore the array of employment opportunities and a vast network of employers who are dedicated to offering a diverse array of Indigenous-owned offerings, go to