Hospitality group Accor has launched a new digital campaign featuring actor Neil Patrick Harris, who can be seen teaching consumers how to be a “real person” again through the lens of travel.
Promoting Accor’s summer savings offer, Get Real – Experience it ALL, the campaign is a comedic take on easing back into the real world and into travel again. The campaign, which is live now through Sept. 6, 2021, will host all video content, new tutorials released bi-weekly, and summer offers available at in-demand brands and hotels across North & Central America, including Fairmont, Faena, Sofitel, Banyan Tree, SLS, SO/, 21c Museum Hotels, MGallery, Pullman, Swissôtel and Novotel, on the microsite www.ALLgetsreal.com.
“We are thrilled to partner with Neil Patrick Harris for this new campaign. Coming off of a challenging year, we saw an opportunity to engage with people in a thoughtful, fun, lighthearted manner,” said Jeff Doane, Chief Commercial Officer, North & Central America, Accor. “We know everyone is in a different place in terms of their comfort level with travel – and frankly, just in their day-to-day life – so our goal is to be here, ready to welcome all, whenever and wherever they’re ready to start exploring and discovering again.”
“I have always loved and appreciated great hotels and the amazing hospitality experiences that travel provides, so partnering with Accor was a natural fit given the brand recognition and presence they have globally,” said Harris. “This campaign will hopefully inspire and bring new energy to the idea of travelling again, but with a sense of play, and with a bit of humor and a smile.”
Accor’s summer savings offer, Get Real – Experience it ALL, delivers up to 30 percent savings for bookings made by Sept. 6, for stays through Dec. 31, 2021.