Visitors to Canada’s iconic Banff National Park are now able to pay park entry fees and purchase annual passes to the famed Rocky Mountain park and UNESCO World Heritage Site online via Banff Lake Louise Tourism’s web site. Banff National Park welcomes over 3 million visitors from near and far through its gates annually, with the majority of them purchasing a pass to the park upon arrival at the entrance gates. Parks Canada, in collaboration with Banff Lake Louise Tourism, has introduced an efficient online purchasing service, providing a convenient one-stop shopping experience for visitors. Julie Canning, president & CEO of Banff Lake Louise Tourism, said: “With so many wonderful activity and accommodation options available from our partners via , the ability to purchase a park pass at the same time, from the same site, helps visitors by delivering a convenient and complete travel planning service.” Both day and annual Discovery Passes can be purchased up to 31 days prior to arrival at the same cost of those sold at the park gates. Based on number of individuals and length of stay, the new online service automatically calculates the most economical pass option and is compatible with iPhone and android devices. Dave McDonough, Banff field unit superintendent, said: “Parks Canada is pleased to work with Banff Lake Louise Tourism to offer a new way to purchase park passes. Online sales will facilitate quicker entry into the park so that people can enjoy the unparalleled beauty and unique visitor experience opportunities awaiting them in Banff National Park.”