2024 Baxter Student Ambassadors have been selected
By Baxter Media
April 26, 2024
The 2024 Baxter Student Ambassador Program is drawing to a close. After a competitive application process, one outstanding applicant from each participating school has been named a Baxter Student Ambassador for this year.
Each Ambassador will receive prizes intended to support their entry...
GBTA’s Canada Conference spotlights the resurgence in business travel
By Baxter Media
April 26, 2024
Over 600 registered business travel buyers, suppliers and other attendees -- including over 50 exhibiting companies – where on hand for the Global Business Travel Association Canada Conference in Toronto this week.
The GBTA’s annual Canadian event featured presentations, panel...
WTTC says AI poised to shape the future of travel and tourism
By Baxter Media
April 26, 2024
In new reports from the World Travel & Tourism Council (WTTC) and Microsoft, the transformative power of Artificial Intelligence (AI) and its role in shaping the future of travel and tourism is highlighted.
The WTTC’s final two reports of a series on Artificial Intelligence --...
Destination Toronto Announces Andrew Weir as President & CEO
By Baxter Media
April 26, 2024
Andrew Weir has been named President & CEO of Destination Toronto. His appointment is effective May 1.
Weir has been an integral member of the leadership team at Destination Toronto for the past 18 years, most recently as Executive Vice President.
A proven leader in Toronto’s...
KLM’s new brand platform wants you to Travel Well
By Baxter Media
April 26, 2024
KLM Royal Dutch Airlines is launching its new brand platform Travel Well to promote and encourage meaningful travel to its 30.3 million passengers flying each year.
With travel expected to be at historic levels this summer, KLM is launching Travel Well to share the belief that travel is...
Sandals, Beaches Resorts launch ‘Jamaica Calling,’ Jamaica Jamming’ sales
By Baxter Media
April 26, 2024
Sandals Resorts and Beaches Resorts have announced promotional offers across their nine Jamaican resorts.
As part of the limited time ‘Jamaica Calling’ with Sandals Resorts and ‘Jamaica Jamming’ with Beaches Resorts, all new bookings of five nights or longer (in any room category at...
TravelBrands sets sail with Aurora Expeditions
By Baxter Media
April 26, 2024
TravelBrands’ Encore Cruises has announced that Aurora Expeditions is its latest cruise partner.
Travel agents can help their clients embark on extraordinary cruise journeys with Aurora Expeditions while reaping the benefits of TravelBrands’ Loyalty Rewards program.
Aurora Expeditions...
Dig into the latest Culinary Travels
By Baxter Media
April 25, 2024
“Food, I like to think, is a language in itself. Where the ingredients were grown, how they were sourced; the preparation technique; right up to their plating and presentation all tell their own story,” writes Editor Christine Roberti in the spring edition of Baxter Media’s Culinary...
WestJet CEO talks long term growth, vision for Alberta’s capital
By Baxter Media
April 25, 2024
Alexis von Hoensbroech, WestJet Group Chief Executive Officer, provided a comprehensive update on the progress it is making against its targeted growth strategy for Edmonton.
He outlined the airline's strategy and commitments for 2024 and beyond in collaboration with key partners at his...
Don’t miss this webcast: A.I. Insights with Expedia TAAP’s Robin Lawther
By Baxter Media
April 25, 2024
Travel professionals keen on learning how artificial intelligence will impact their jobs have the chance to hear just that from the Vice President of Expedia TAAP, Robin Lawther. He will be interviewed live by Bob Mowat, executive editor of Canadian Travel Press, on April 30 at 1pm...