Registration now open for Brand USA’s Montreal & Toronto Canada Connect events
Following a successful inaugural year, Brand USA‘s Canada Connect 2025 mission—a dynamic, multi-city series of events designed to deepen connections between Canadian travel professionals and premier U.S. destinations—has returned.
Taking place from April 28 – May 2, 2025, Canada Connect East will span two key eastern Canadian markets: Toronto and Montréal.
With the continued recovery of international travel and shifting travel trends on both sides of the border, Canada Connect East arrives at a pivotal moment. These events provide a meaningful space for industry professionals to come together, exchange insights, and reimagine how to promote U.S. travel experiences to Canadian audiences in 2025 and beyond. Canada Connect will offer, market insights, one-on-one and immersive networking opportunities designed to foster impactful, long-term partnerships between U.S. travel brands and Canadian media, trade, and tour operators.
“We’re thrilled to be bringing Canada Connect to the market for a second year,” said Jackie Ennis, Vice President, Global Trade Development. “Canada is the top international market for visitation to the USA and this multi-city series provides the opportunity to deliver key updates and share the stories of our incredible partners across the United States as we strengthen our in-market relationships and deepen connections with our northern neighbours, coast to coast.”
About Canada Connect
Canada Connect was launched in 2024, creating a new opportunity for U.S. suppliers to connect directly with the Canadian travel trade and delve into new market partnerships and relationships. From expert market insights to 1:1 business meetings to prize giveaways, the event was praised for its effectiveness, intimacy, and value in fostering long-term relationships.
“As we return to host Canada Connect, we want to underscore the significance of Canadian market to the U.S. travel industry,” said Casey Canevari, Director of Global Trade Development in Canada for Brand USA. This event allows us the opportunity to continue meaningful conversations and strengthen working ties we have developed over decades.”
What to expect in 2025
Canada Connect East will kick off in Toronto on April 28 at the Toronto Marriott City Centre Hotel, before heading to Montreal on May 1 at Le Centre Sheraton Montreal Hotel. Parking will be provided for all invited guests. The program includes
- Personalized 1-to-1 meetings with over 35 U.S. travel brands
- Exclusive networking opportunities with U.S. tourism leaders and stakeholders
- Insightful updates on America’s most exciting and emerging destinations
- Tools and ideas to help Canadian advisors craft unforgettable U.S. itineraries
- A chance to win exciting prizes, including packaged trips to the U.S. with airfare
2025 exhibitors
The 2025 edition of Canada Connect East features a stellar lineup of U.S. destinations and tourism organizations, including:
- Greater Miami CVB
- Sunny Isles Beach Tourism Council
- Houston First Corporation
- Los Angeles Tourism & Convention Board
- Maryland Office of Tourism
- Visit Baltimore
- meetNKY | The Cincy Region
- Memphis Tourism
- Nashville Convention & Visitors Corp
- New Orleans & Company
- Philadelphia Convention & Visitors Bureau
- The Countryside of Philadelphia
- Travel Oregon
- Travel Santa Ana
- Travel Texas
- Virginia Tourism Corporation
- Visit California
- Visit KC
- Explore St. Louis
- Visit Lauderdale
- Visit Myrtle Beach
- Visit Panama City Beach
- Visit Salt Lake
- Visit Savannah
- Visit Hershey and Harrisburg
- Kentucky Department of Tourism
- San Francisco Travel Association
- Visit Mississippi
- Visit San Antonio
Save Your Seat
Ready to connect, learn, and be inspired? Space is limited for this exclusive event, and registration is required to attend.
Register now for the Toronto event: https://www.brandusaevents.
Register now for the Montreal event: https://www.brandusaevents.
Brand USA looks forward to welcoming you to Canada Connect East 2025 — helping you discover more of what the United States has to offer your clients, from coast to coast and everything in between.
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