Sabre Corporation has signed a new agreement with Booking.com that will provide Sabre agency customers with to all Booking.com listings – including its alternative lodging listings – through the Sabre Content Services for Lodging.
Sabre Content Services for Lodging is a solution that integrates multi-source, multi-representation of GDS, aggregator, and agency-sourced hotel content into the Sabre GDS.
TMCs and corporations will be able to more efficiently shop, sell and service millions of hotel options as active GDS bookings.
Traci Mercer, senior vice-president of lodging, ground and sea for Sabre Travel Network, said: “We’re constantly working to expand our lodging offerings and bring even more options to our agency customers.”
Mercer pointed out that: “Our collaboration with Booking.com allows us to offer a comprehensive set of interesting and unique properties to our systems. Adding the Booking.com portfolio to Sabres lodging offering will allow travel buyers to meet the growing demand for alternative lodging options and deliver even more value to their travellers.”
Booking.com’s senior director of partnerships and business bookers, Ripsy Bandourian commented: “As our mission at Booking.com is to empower people to experience the world, this new partnership with Sabre will enable even more travelers to quickly and easily find their ideal place to stay.”
Bandourian continued: “Working with Sabre enables us to expand our reach to their global network of high-value travel buyers, instantly connecting all of their customers with the unparalleled depth and diversity of our accommodation offering, including everything from great business hotels to convenient city apartments and boutique B&B options in every corner of the globe.”
Officially launching later in 2018, the new lodging solution will be available via Sabre APIs as well as the Sabre Red Workspace, GetThere and TripCase.
The solution will help drive more efficiency and revenue with increased lodging choice as well as enable improved optimization capabilities to better manage chain, property, and rate-level preferred content.