SANDALS MAKES IT SIMPLE

Sandals Resorts International (SRI) has unveiled new room category names for all accommodation options at Sandals resorts and Beaches resorts. The simplification of the titles of various rooms allows both travel agents and their clients to better understand the resorts’ accommodation options, as well as identify the value and amenities associated with each room category. SRI’s founder and chairman, Gordon “Butch” Stewart said: “After listening to feedback from travel agents, we realized that creating simplified and intuitive category names helps eliminate confusion in the booking process. We hope the new system helps agents and their clients better understand our options, and provide them with a discernible difference when choosing the best room category based on preferences and expectations.” The new room names follow a standardized formula that has been applied to every Luxury Included resort through the Sandals and Beaches portfolio. The following descriptors have been used to generate new room titles as applicable to the designated room: Room Location: Resort Village, Building Name or Area within the Resort (i.e. Key West, Italian, French, Caribbean) Distinguishing Factor of Category: Regular or Honeymoon Room View: Beachfront, Oceanfront, Oceanview, Seaside, Poolside or Garden Room Size and Type: Deluxe, Premium, Luxury, Grande Luxe, Petite Suite (replacing Junior Suite), Suite, 1 Bedroom, 2 Bedroom, 3 Bedroom, 4 Bedroom, or Exotic Suite/Villa (i.e. Millionaire Swim-up Suite, Rondoval, Villa Suite) Level of Accommodation: Standard Room, Club Level (Jamaica currently)/ Concierge, Concierge* or Butler (*all concierge will soon become Club Level) All name changes will be updated in phases on the Sandals Resorts and Beaches Resorts web sites, as well as the Travel Agent Portal. For more information on travel agent programs, please visit http://www.sandals.com/tas or call your local business development manager or inside sales at 1-800-545-8283.