California the place to be for meetings, events
Visit California reports that 2026 will bring a period of major growth and reinvention for the state’s meetings and events landscape. An expanded inventory of group-ready hotels, state-of-the-art entertainment districts and endless opportunity...
Tags: Caroline Beteta, Visit California
California set to welcome visitors with major milestones, mega events, attractions in 2026
California is set to welcome visitors with a wave of new attractions, hotel openings and milestone celebrations, coupled with mega-events that will put the state’s iconic cities on a global stage in 2026. Caroline Beteta, president &...
Tags: Caroline Beteta, Visit California
Visit California brings its message of appreciation to Canada
Visit California is extending a hand of friendship to people in this country, with officials from the tourism body saying that tensions between Ottawa and Washington won't curtail a warm welcome those of us who choose California for a vacation...
Tags: Ryan Becker, Visit California
Visit California Blends ‘Cautious Outlook’ with ‘Decisive Action’
As California Tourism Month gets underway, Visit California has released a revised visitation and spending forecast for 2025, along with its 2024 Economic Impact of Travel Report. The 2024 report makes it abundantly clear that travel is...
Tags: California Loves Canada, Caroline Beteta, Visit California
Brand is strong, but California travel industry still feeling impact of challenging times
In a message to industry partners, Caroline Beteta, President & CEO of Visit California, writes: “The global landscape is shifting — and California’s travel industry is beginning to feel the impact.” Beteta observes that: “While...
Tags: Caroline Beteta, Visit California
Visit California unveils playful global rebrand
Visit California recently launched a global brand campaign based on the Ultimate Playground platform. “Let’s Play,” a 30-second television spot, captures the simple joys of playing in California. The three-month, $32.8 million...
Tags: Visit California