Visit California brings its message of appreciation to Canada
Visit California is extending a hand of friendship to people in this country, with officials from the tourism body saying that tensions between Ottawa and Washington won't curtail a warm welcome those of us who choose California for a vacation...
Tags: Ryan Becker, Visit California
Visit California Blends ‘Cautious Outlook’ with ‘Decisive Action’
As California Tourism Month gets underway, Visit California has released a revised visitation and spending forecast for 2025, along with its 2024 Economic Impact of Travel Report. The 2024 report makes it abundantly clear that travel is...
Tags: California Loves Canada, Caroline Beteta, Visit California
Brand is strong, but California travel industry still feeling impact of challenging times
In a message to industry partners, Caroline Beteta, President & CEO of Visit California, writes: “The global landscape is shifting — and California’s travel industry is beginning to feel the impact.” Beteta observes that: “While...
Tags: Caroline Beteta, Visit California
Visit California unveils playful global rebrand
Visit California recently launched a global brand campaign based on the Ultimate Playground platform. “Let’s Play,” a 30-second television spot, captures the simple joys of playing in California. The three-month, $32.8 million...
Tags: Visit California