VISIT Florida’s updated data shows Canadian visits higher that previously estimated
Updated 2025 visitation estimates alongside preliminary first quarter 2026 visitation data, released by VISIT FLORIDA, shows that Florida’s record-breaking tourism industry remains strong as the state continues to welcome steady domestic and...
Tags: Visit Florida
Florida event showcases new experiences, activities and more
This year’s Florida isn't the same as last year's Florida tourism-wise, a Toronto audience was told last week. Erin Cramer of Visit Florida said the tourism infrastructure in her state is continually evolving, ensuring repeat visitors can...
Tags: Visit Florida
Overseas visits drive Florida arrivals close to 2019 count
With the release of its 2025 visitor arrival numbers this week, Florida government tourism reps were able to say that the sunshine state is “the closest we’ve come to a full recovery (from the pandemic) since 2019.” That was the...
Tags: Bryan Griffin, Casandra Matej, Florida Huddle, Visit Florida
New campaign wants visitors to “Live More Floridays”
VISIT FLORIDA has announced a campaign titled, “Live More Floridays,” inviting travellers to experience the Sunshine State through a fresh lens. Created in partnership with Margaritaville and inspired by singer Jimmy Buffett’s legendary...
Tags: Visit Florida
Buyers and suppliers meet in Ocala for Florida Huddle
Visit Florida’s stated intention to publicize the lesser known tourism destinations in the state were fully realized by the recent Florida Huddle conference and trade mart. It was held in the small, central Florida city of Ocala, where 217...
Tags: Florida Hudle, Visit Florida
Visit Florida and partners celebrate exclusive lounge at Toronto’s Winter Village
Visit Florida and four partners brought the Sunshine State warmth to a travel trade event alongside their lounge in Toronto’s Distillery Winter Village on Dec. 17. The lounge, located on the patio of the restaurant Archeo, is a...
Tags: Florida, Visit Florida
Dana Young retires as CEO of Visit Florida
Dana Young, president and CEO of VISIT FLORIDA, is retiring after six years of dedicated service leading the state’s official tourism marketing organization. Young, the longest-serving agency head in the DeSantis Administration, will remain...
Tags: Dana Young, Visit Florida
Evacuation orders are a matter of “life or death”, Biden says as Florida prepares for Hurricane Milton’s landfall
Despite weakening to a Category 4 hurricane overnight, Hurricane Milton is still forecast to be one of the most destructive hurricanes in Florida's history, when it makes landfall this evening (Oct.9). Government officials, including...
Tags: Florida, Florida Department of Transportation, Florida hurricane, Hurricane Milton, Orlando International Airport, Seaworld, Universal Orlando, Universal Orlando Resort, Universal Studios, Visit Florida
Hurricane Milton to bring “life-threatening” destruction to Florida
As of 7 a.m. CDT on Oct. 8, Hurricane Milton is now classified as a Category 5 hurricane, having intensified overnight with reported winds of 145 mph. The National Hurricane Center reports that Milton is expected to grow in size and remain an...
Tags: Category 5 hurricane, Florida, Hurricane Milton, National Hurricane Center, Visit Florida
Orlando airport is shutting down Oct. 9 ahead of Hurricane Milton
On the morning of Oct. 9, Orlando International Airport (MCO) and Orlando Executive Airport (ORL) will cease commercial passenger and private operations in advance of Hurricane Milton, a move made in coordination with our partners. The...
Tags: Hurricane Milton, MCO, Orlando, Orlando Executive Airport, Orlando International Airport, Visit Florida