A group of about 40 travel trade types were on hand in Toronto yesterday (Jan. 31) for the launch of TripXpertz, a virtual agency website network focused on the user experience and designed to drive brand and demand to its destination partners.
Billing itself as the ‘next generation of online travel agencies,’ its founder and CEO, Brad Miron explained that TripXpertz isn’t like most OTAs, which are “bottom-of-the-funnel price and product focused,” while TripXpertz starts at the very top with aspirational content that inspires consumers based upon what to see and do – giving them the focused information they seek, and then products and price to have a whole destination experience
Miron observed, “This site will focus on enticing the consumer through rich engaging destination focused content. Our destination partners love it – they get the concept — we provide a focused platform for engaging consumers. This is not about price or product, this is about creating demand.”
The initiative features many destination focused “child” and “grandchild” sites of TripXpertz. The first of these are MexicoXpertz and 10 sun and beach destinations in Mexico such as AcapulcoXpertz, with the Mexican colonial cities launching in spring 2017.
Those sites will feature in-depth travel content on Mexico and Acapulco, Cancun, Cozumel, Riviera Maya, Riviera Nayarit, Puerto Vallarta, Ixtapa, Mazatlan, Huatluco and Los Cabos.
Miron noted as well that, “Consumers are tired of being bombarded with ads when they search online. Our ‘No Ads Guarantee’ ensures consumers are not led astray and confused with non-relevant ads, click bait. It is all about giving them relevant content.”
TripXpertz plans to launch and hyper-grow a global network of destination focused sites in the next 36 months. The road map for 2017 includes the launching of USAXpertz, FloridaXpertz, OrlandoXpertz, CaliforniaXpertz, LasVegasXpertz, CaribbeanXpertz and EuropeXpertz.
Each site allows the consumer to first explore, and then to book packages, flights, hotels, car rentals and excursions.
In Canada, the agency will be hosted by The Travel Agent Next Door.
Miron explained, “By affiliating with The Travel Agent Next Door, we avoid negotiating supplier agreements and we resolve the back end infrastructure — and we satisfy regulatory requirements. This allows us to focus on what we do best – build brand and demand and increase passengers travelling to destinations.”
Miron has partnered with call centre industry veteran Lisa (Mona) Georganes in the virtual agency to handle TripXpertz’ Canadian fulfillment.
In the US, fulfillment for the sites will be provided by BestDay Travel Solutions and call centres in Cancun, Mexico.
Miron said the company is also launching TripXpertz in the US this week and will soon launch in the UK and in other English speaking markets. French will be added in Canada in the future.
Go to http://www.tripxpertz.com to check it out.
Seen in the photo during the Toronto presentation are TripXpertz founder & CEO Brad Miron (l) and the Mexico Tourism Board’s Cesar Mendoza.