TDC, AIR MILES renew sponsorship agreement
Transat Distribution Canada (TDC) and the AIR MILES Reward Program have signed a renewal of their multi-year agreement, reaffirming TDC’s reward partnership and thereby continuing to provide AIR MILES’ collectors with the ability to earn miles on cruise, package vacations or chartered flights when booking with Marlin Travel, Club Voyages or Travel Plus. According to officials, the AIR MILES Reward Program excels at understanding collector behaviour and turning that learning into effective marketing campaigns. TDC has successfully used its database models to execute highly targeted campaigns to meet specific business objectives. “AIR MILES models allow our branches to pinpoint highly qualified collectors in their own markets to execute targeted local campaigns. The net result is attracting qualified prospects, increasing bookings through added value, and exerting brand influence, thus driving preferences,”said Yves Lalmiere, president, Transat Distribution Canada.