TIC Travel Insurance (TIC) has launched a new brand that “tells a more dynamic story about who they are and what they’re all about.”The company introduced the brand with the debut of a new web site (http://www.travelinsurance.ca) designed to provide an enhanced online experience while strengthening their web presence. The new brand centres around TIC’s travel insurance expertise. According to officials, this, combined with the company’s new tagline — “We know.”– is the ideal platform for making a statement that resonates with their partners and travellers. “Travel insurance is everything we do so our new brand is one that truly fits us. It highlights the fact that we know our job and we do it well on behalf of our partners and their clients,”says TIC president David Hartman (pictured). “Our new brand is the right vehicle to help build stronger partner relationships, spread the value and benefits of travel insurance and support our future growth.”He noted that TIC’s unique focus on travel insurance means their employees are highly knowledgeable and skilled at delivering products, service and support. From offering industry insight and assistance that helps partners grow their business to lending a helping hand to make their clients’ situations better, TIC’s employees demonstrate their expertise every day. By conveying these qualities with care, TIC ensures partners and travellers know TIC’s team will be there when they need them. The site, http://www.travelinsurance.ca , is one of the first expressions of TIC’s new brand. It offers a fresh look and new features that effectively highlight the company’s strengths and capabilities. This includes engaging and user-friendly travel insurance-related information and support for travellers. Reflecting the value TIC places on its distribution partners, the site now also includes a secure partner hub with tools, information, learning and other resources that are accessible quickly, easily and conveniently – all in one place.
TIC LAUNCHES NEW BRAND IDENTITY, WEB SITE
Posted in News