TPI APPOINTS MARTIN DIRECTOR OF SALES

Travel Professionals International (TPI) has appointed Penny Martin as director of sales. As previously announced, TPI is embarking on a renewed focus in three core areas which it recently unveiled to its network: the recruitment, development, and retention of superb and passionate support staff and advisors, the implementation of sales-centric resources and initiatives to help grow advisors’ businesses, and the roll-out of best-in-class technologies developed in-house and with industry-leading technology partners to improve support staff and advisor productivity. With a renewed focus comes a realigned national delivery structure that sees Martin leading the TPI regional sales manager team across the country. Martin and her team will help drive TPI’s mandate of proactively assisting all TPI advisors in reaching their sales goals through business plan development and follow-through, continuing education, quantifiable promotions, and preferred partner support. Martin has been in the travel industry for over 30 years and, prior to joining TPI, held senior sales and supplier relations positions with CAA, Transat Distribution and Sears Travel. She can be reached at [email protected] or 1-204-934-8801.