Feeling “dead in the water” during the pandemic as no trips were being booked and clients were staying close to home, Jane and Jason Beck filled the void by starting a travel YouTube channel.
“We saw around us that families were going stir crazy and small business was hurting,” says Jane Beck of Camrose, Alta.-based At Your Beck and Call. “On the suggestion of our daughter, who walked around the house with a homemade Lego ‘camera’ filming everything, we started a travel YouTube channel. Crazy? Probably. But we have had so much fun getting out with our kids, exploring our own backyard, and promoting small businesses. We have high hopes that one day soon we will be able to film us having family fun and supporting a Caribbean community and culture and other destinations around the world.”
The TPI advisors also redesigned the At Your Beck And Call website to give a more professional first impression and added an online calendar booking system for a free travel consultation.
“Our clients can book a time to meet with us virtually, to see if it is a good partnership for both sides, including an upfront conversation on our fees and what is included,” she explains. “We have released a fun lead magnet quiz to attract our ideal client and grow our email list. We have had tremendous feedback from our email newsletters that we started earlier this year. Our clients have expressed that they are looking to connect and dream of traveling again with us.”
There’s lots more from At Your Beck and Call; Erin Kemp, Kemp Travel Group and Shalene Dudley, the founder of Latitude Concierge Travels, in this week’s TRAVEL COURIER cover story about how travel advisors are making the most out of a challenging time.