Travel Tech Start-Up Competition Set For WTM

WTM London, Travel Forward and World Tourism Forum Lucerne (WTFL) are teaming up to launch a start-up competition and summit for technology start-ups offering sustainable and innovative solutions to the travel, tourism and hospitality industry.

Front Runners Travel Tech Competition will shortlist 30 start-ups across three categories to be promoted among WTM’s and TF’s exhibitors and attendees as top innovators to partner with to thrive in an era where tackling sustainability are becoming imperative.

The categories have been chosen to invite creativity and raise awareness for much-needed solutions around key themes: Smart Mobility, Hospitality of the Future and Experiences Revolution.

The summit will take place on Nov. 2, 2021 during WTM London and Travel Forward physical shows at Excel London, when nine finalists (top three per category) will be invited to pitch to an international judging panel and exclusive audience of investors, industry leaders and innovators.

The application window is now open and the call will run until Aug. 26, 2021.

Simon Press, Event Director at WTM London and Travel Forward, said: “We’re buzzing at the prospect of bringing together WTM London’s destinations, Travel Forward’s tech audience and the WTFL’s gravitas and experience for our new start-up competition concept that aims to drive positive change and bring tangible value to the industry.”

Press added: “The B2B focus creates a perfect circle of opportunity – B2B start-ups are developing the solutions and tools that the industry needs, while the industry requires solutions and tools that the start-ups are developing.”

To apply, go to