Voices of Travel

VISIT FLORIDA picks Seccombe

VISIT FLORIDA has picked Will Seccombe as its new president and CEO. Seccombe, who has been VISIT FLORIDA’s chief marketing officer since 2008, has been serving as the acting president and CEO since Chris Thompson’s departure to take over the top spot at Brand USA. Seccombe has more than 23 years of professional experience including 19 years in the Colorado tourism industry. After holding executive positions in the ski industry, with the Denver Metro Convention & Visitors Bureau and PRACO, LTD, he founded Revolution Communications, LLC, a travel marketing firm based in Denver, Colorado. His leadership efforts while at VISIT FLORIDA have led to numerous award-winning programs, including the “Your Florida Side Is Calling” advertising campaign, a re-branding of the VISITFLORIDA.com consumer web site, the creation of the unique social media platform “Florida Live,” the in-state advocacy campaign “Share a Little Sunshine,” the “Great VISIT FLORIDA Beach Walk” grassroots photo fest and the highly-targeted “Sunshine Moments” social media campaign. He recently announced several new VISIT FLORIDA initiatives, including a new advertising campaign launching in January, a Florida lifestyle television show on the Cooking Channel hosted by celebrity chef Emeril Lagasse, and a multi-marketing platform for Viva Florida 500 to commemorate the state’s quincentennial in 2013.

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