WTTC Going Hybrid For April Global Summit In Cancun

“Uniting The World For Recovery” is the theme of the World Travel & Tourism Council’s (WTTC’s) annual Global Summit which will take place in Cancun, Mexico from April 25 to April 27.

The WTTC says that as the world sees progress with vaccine rollouts, digital passes becoming more normalized and an increased regularity of health and hygiene measures that signal that countries are preparing for the restart of international travel through all the right measures and protocols, it is the “perfect time” for the summit to happen, and it will be the ideal platform to discuss the recovery of the sector which has been devasted by the COVID-19 pandemic.

Gloria Guevara, WTTC President & CEO and Carlos Joaquín González, Governor of the State of Quintana Roo, announced that speakers from all corners of the globe will be taking part, including business leaders from Carnival Corporation, Hilton, Marriott, Meliá, Airbnb, Dallas Fort Worth International Airport, Expedia Group, Iberia, Japan Airlines, Royal Caribbean Cruises, Trip.com and Internova among others.

As well, the WTTC announced that the Former President of Colombia and 2016 Nobel Peace Prize winner Juan Manuel Santos, will be taking to the stage during the Global Summit.

During the event, the WTTC will unveil a number of key initiatives related to the travel and tourism sector. The new initiatives will focus on sustainability, the digital agenda, social impact of travel and tourism, and women’s empowerment.

The global tourism body will launch its ‘Women Empowerment Declaratory’ at the Global Summit, at which it hopes its 200 private sector Members will join. The women’s initiative is being launched to focus on defining and influencing policies that can help empower women from all walks of life and ensure recovery efforts reach women around the world. The initiative will also work to reduce the gender gap in travel and tourism.

The WTTC’s Global Summit will take place in a hybrid format, allowing those unable to travel to benefit from the content virtually, is taking place at the Moon Palace Convention Centre in the heart of the resort.

Gloria Guevara, WTTC President & CEO said, “Our Global Summit will be the platform for the global recovery of this important industry. It is time for everyone to work together and move this sector forward. Our event will pave the way to recover millions of Travel & Tourism jobs which have been impacted by the COVID-19 pandemic.”

Carlos Joaquín González, Governor of the State of Quintana Roo said: “The WTTC Global Summit will be an incredible event that will generate investment and promotion, but will also promote social development in the destination, as well as the empowerment of women.”