MSC Cruises is highlighting six travel trends that are shaping guests’ booking patterns and driving itinerary offerings heading into 2026.
Those trends range from travellers planning holidays centred around sporting events, to children influencing family holiday choices, these emerging trends are setting the scene for how guests will travel in the new year.
It’s all about the fans
To start with, MSC Cruises says that 2026 is set to be a standout year for sporting events, drawing fans from around the world. Millions of fans will travel across the globe to catch their favorite...
Windstar Cruises is launching what is positioned to be the richest Wave Season offer in the company’s history, designed specifically to help travel advisors drive conversions and close more sales for 2026 and beyond.
The new Wave Season promotion, “Beyond Inclusive,” is available Dec. 17, 2025 to March 31, 2026, for select voyages departing through March 31, 2027.
For a limited time, advisors can offer clients unprecedented value, including:
A complimentary all-inclusive upgrade (select complimentary drinks, Wi-Fi, and gratuities; value up to $99 per guest per...
In 2026, Scenic Luxury Cruises & Tours is expanding its portfolio of wine-focused journeys, offering guests immersive experiences across various storied wine regions in Europe.
Each itinerary will include exclusive tastings, behind-the-scenes vineyard tours, and engaging educational sessions hosted by regional winemakers.
Guests will travel aboard a 5-star Scenic Space-Ship, where curated spaces and world-class amenities are reserved for just 163 guests.
From Bordeaux blends to Rhône Valley varietals and Moselle Rieslings, guests will immerse themselves in iconic flavours,...
Carnival Cruise Line’s Carnival Horizon has set sail to Ocho Rios, Jamaica with another shipment of hurricane relief supplies.
The latest delivery includes 24 pallets weighing more than five tons of critically needed supplies, including hygiene kits, medical items and other essential goods, coordinated in partnership with Direct Relief, the Miami HEAT, and the Micky & Madeleine Arison Family Foundation.
Ahead of the ship’s departure, Miami HEAT Legend Alonzo Mourning and mascot Burnie joined Carnival Horizon Captain Niccolo De Ranieri and Carnival team members to help...
Emerald Cruises & Tours and Scenic Luxury Cruises & Tours have released their 2026-2027 Southeast Asia river cruising brochures, featuring an array of itineraries for the August 2026 to May 2027 season.
These offerings feature unique experiences and exceptional destinations, giving Canadian travellers the chance to fully immerse themselves in the vibrant culture, rich history, and natural beauty of Southeast Asia.
For those looking to explore the Mekong River, Scenic and Emerald Cruises provide journeys through Vietnam and Cambodia, complemented by immersive land...
Flight Centre Travel Group (FCTG) has acquired Iglu, the UK’s leading online cruise agency and operator of Iglu Cruise, Planet Cruise and Iglu Ski.
The acquisition significantly expands FCTG’s global cruise footprint and reinforces the company’s position as one of the world’s most powerful travel groups.
With Iglu onboard, FCTG’s cruise-related TTV is expected to nearly double to more than $2 billion annually by FY26, driven by scalable technology, strong brand presence and deep sector expertise.
Iglu’s industry-leading digital platform will integrate across FCTG’s...
Norwegian Cruise Line Holdings Ltd. has named travel industry veteran Marc Kazlauskas as President of Norwegian Cruise Line (Norwegian), effective Jan. 19, 2026. Kazlauskas joins the company with more than 30 years of senior leadership experience across sales, operations, and innovation in the global travel industry.
Most recently, he served as CEO of Avoya Travel and before that, he was President of FROSCH and Managing Director of Chase Travel Group, a JP Morgan Chase company, where he led large teams, managed multi-billion-dollar operations and oversaw key partnerships across...
Avalon Waterways is making the holidays a little merrier on Europe’s rivers, with the addition of seven new Christmas Market cruise departures for 2026 – that’s a 15% boost in capacity and marks the company’s largest-ever lineup of festive sailings.
The boost in capacity shouldn’t be surprising considering that Avalon’s Christmas Market cruises are among its most popular – selling out earlier each year as cruisers chase the glow of Europe’s winter wonderlands.
Pam Hoffee, president of Avalon Waterways, explained that: “Every holiday season, our guests step into a...
Explora Journeys and Hilton have unveiled Hilton Honors Adventures -- an extension of Hilton’s guest loyalty program focused on immersive, adventure-driven travel, with Explora Journeys as the exclusive luxury ocean travel partner.
By summer 2026, Hilton Honors members will be able to dream, book, earn, and redeem their Points to set sail aboard Explora Journeys voyages from the Mediterranean to Northern Europe to the Caribbean and beyond.
Now through June 7, 2026, to celebrate the announcement of Hilton’s partnership with Explora, Hilton Honors members can participate...
Seabourn has released details of its annual “Explore More Event,” featuring savings and offers on most 2026 through 2028 worldwide ocean voyages and expeditions to Alaska, Antarctica, Japan, the Mediterranean, and more. Available now until Feb. 17, 2026, Seabourn’s “Explore More Event” includes the following exclusive benefits:
Savings of up to 15 percent on select Seabourn luxury ocean voyages and expeditions.
15 percent reduced deposit on Seabourn luxury ocean voyages and expeditions.
Up to $1,000USD in shipboard credit per suite.
Mark Tamis, president of...