As luxury travel is redefined, Avalon Waterways recognized early that it is all about meaning, not more.
The company has built its river cruise model around personalization long before flexibility became an industry trend.
Through Avalon Choice Excursions, guests can select how they want to experience each destination with included Classic, Discovery and Active experiences as well as countless opportunities for independent exploration.
According to Avalon Waterways’ recent Wish List Survey of nearly 10,000 travellers, 99% of cruisers say having a variety of shore excursions is...
With luxury cruising continuing to evolve toward more intimate, residential and intimate and experience-driven journeys, Ensemble is expanding its portfolio to reflect where the category is heading with the addition of The Ritz-Carlton Yacht Collection.
The addition of The Ritz-Carlton Yacht Collection builds on Ensemble’s already robust luxury cruise portfolio, which includes premier names such as Oceania, Crystal, Viking, Ponant, Aman at Sea, Explora, Cunard, Atlas, Seabourn, Regent and others.
Designed to combine the refined lifestyle of The Ritz-Carlton with the relaxed...
Scenic Luxury Cruises & Tours has unveiled its 2027 Europe River Cruising & Land Journeys brochure, featuring a collection that spans 15 countries and 12 waterways.
The new collection is designed to offer greater choice and flexibility, allowing Canadian travellers to explore capitals and hidden gems alike, with the option to enjoy a single river cruise, combine multiple rivers into one seamless journey, or pair their sailing with a land tour or extension.
New curated and culinary journeys across Central Europe and France include:
A Taste of the Danube – A Culinary...
Virgin Voyages arrived on the West Coast this week as Brilliant Lady made its debut at the Port of Los Angeles. The milestone moment welcomed more than two-thousand guests onboard -- including social media personality, singer and influencer Dixie D’Amelio and actress Brec Bassinger -- alongside influencers, First Mates and Sailors, ushering in a new era for the brand in California.
Designed to reflect the spirit of Los Angeles, the experience leaned into storytelling, production and discovery -- offering an inside look at the elements that have defined Virgin Voyages as the...
Costa Cruises is setting a course to help North American travel advisors discover what makes its Italian brand unique through a new series of fun, fast-paced training modules.
Called “Costa Cruisetelling,” the new educational course is designed to simplify learning while equipping agents with the knowledge and confidence to sell Costa to North American travellers.
Costa Cruisetelling consists of six training modules created to help North American travel advisors better understand the cruise line’s Italian heritage, onboard experience and unique positioning for today’s...
Windstar Cruises has launched a new All-Inclusive offer, designed to sustain booking momentum across its global portfolio with a limited-time complimentary All-Inclusive upgrade on voyages worldwide.
Available on select sailings booked between April 1, 2026 and June 30, 2026 for travel through June 30, 2027, the promotion includes Wi-Fi, gratuities and select unlimited cocktails, wine by the glass and beer. It’s a value of more than $1,300 on a seven-day voyage for two guests.
The offer pairs Windstar’s small-ship experience with added value across a wide range of...
Emerald Cruises & Tours has unveiled its 2027 Europe River Cruises brochure, offering Canadian travellers a chance to discover Europe’s waterways in comfort and style.
In 2027, guests will enjoy more choice than ever, with new ships, new itineraries, and an extended season offering even more inspiring ways to explore Europe’s rivers. This latest edition introduces a range of new experiences, creating fresh opportunities to journey through the heart of the continent.
New itineraries include:
11-Day Douro Highlights: Porto, Salamanca & the Wine Valley (Porto to...
MSC Cruises Canada is expanding its Fly & Cruise program with a new bundle designed specifically for Canadian travellers sailing from La Romana, Dominican Republic for Winter 2026-2027.
New features include:
Special-rate Easy Drink Package exclusively available for pre‑booking in Canada for this itinerary, featuring house wines, draft beer, classic cocktails, spirits, sodas, and coffee.
Added‑value transfers between airport and ship to streamline the end‑to‑end journey.
Travel advisors will earn their regular commission plus an additional 10% on the flights and...
Trafalgar is introducing a dedicated 60% off Travel Advisor Rate across select 2026 European river cruise sailings, strengthening its advisor-first commitment and supporting continued growth in river cruising.
Whitney Ramirez, SVP Sales, TTC Tour Brands, said: “Travel advisors rely on the credibility of their recommendations, and firsthand experience is key to selling with confidence.”
Ramirez continued: “This special rate is an investment in their success, giving advisors greater access to our product and empowering them to convert that experience into stronger sales and...
These days, more and more travellers are looking for experiences that are more personal, more spacious and more connected – and Avalon Waterways has the data to prove it.
According to new guest research from the river cruise line, 62% of travellers say they prefer cruising on ships carrying fewer than 150 guests – a model Avalon has long embraced with Suite Ships averaging just 150 passengers, roughly 30% fewer than many river cruise vessels.
Pam Hoffee, president of Avalon Waterways, said that: “Travellers today are redefining luxury. Space. Personalization. Freedom to...