Cruise
Hurtigruten cruising with annual summer sale offer
Hurtigruten has launched its annual Summer Sale for North American travellers, offering discounts of up to 50% off select departures for travel through April 2027. The sale runs through July 16, 2026. This year’s Summer Sale includes up to 50% off Hurtigruten’s legacy Original Coastal Express Voyages for travel between this October and April 2027, and up to 30% off its premium, all-inclusive Signature Voyages departing this July through April 2027. Carly Biggart, Head of Hurtigruten Americas, said that: “Demand for Norway has never been stronger, and understandably so...
Trafalgar unveils “Sail A Great Story” campaign
Trafalgar is launching its first major river cruise brand campaign -- “Sail A Great Story,” -- to build awareness, drive consideration and inspire future travellers through the people, places and cultural connections that define the Trafalgar river cruise experience. Running June through September 2026 across multiple channels, the campaign marks the next phase of Trafalgar's river cruise expansion, shifting the focus from product introduction to the immersive experiences and authentic local perspectives guests are discovering along Europe's waterways. The campaign builds on...
Scenic Group unveils new 2027 India & Sri Lanka Journeys
Scenic Group is expanding its luxury river cruise and land touring portfolio with the deployment of Scenic Aura to the Hooghly River in India. Launching in October 2027, the boutique ship will introduce an exclusive collection of newly curated itineraries across India and Sri Lanka. During its inaugural season from October 2027 and March 2028, Scenic Aura will welcome no more than 44 guests for a truly all-inclusive ultra-luxury river experience through the cultural heartland of West Bengal. The newly released itineraries feature a unique collection of Scenic Freechoice excursions...
ACTA, Aurora Expeditions to deliver an immersive experience to advisors
ACTA and Aurora Expeditions welcomed 26 travel advisors on a seven-day, first-of-its-kind Immersive Expedition Cruise aboard the state-of-the-art expedition vessel M/V Sylvia Earle, exploring Iceland's spectacular Westfjords region recently. Advisors had a chance to experience Iceland's fjords, discover diverse natural wonders and take part in authentic expedition activities including Zodiac wet landings and guided hikes through lava fields and along rugged coastal trails. The journey offered travel advisors valuable insight into the expedition cruise experience, equipping them with...
Costa Cruises launches Summer 2027 Itineraries with a concept
Costa Cruises is redefining how holidays are designed. No longer simply a series of ports, each itinerary is built around a distinct identity, delivering unique experiences in specific places and moments throughout the journey. Beginning in the summer of 2027, the cruise line is evolving the Sea & Land Wonder Platform, introduced by Costa Cruises in 2024, that brings together sea and land destinations into a single vision. This unique approach has transformed the way cruising is experienced, under which the journey between ports becomes as meaningful as the ports themselves. A...
Virgin Voyages launches new unified Groups program
Virgin Voyages is launching a new, unified Groups program that gives First Mates more flexibility, control and opportunities to grow their business. It brings together past groups programs into one structure with a consistent set of benefits designed to help advisors sell with confidence. Koreen McNutt, VP of Agency Development at Virgin Voyages, explained that: “This program is all about giving First Mates more flexibility and more ways to win. Whether it's holding inventory without a deposit, protecting pricing or allowing Sailors to stack group perks with My Next Virgin Voyage,...
Windstar names Jennifer West as VP of Sales, North America
Windstar Cruises has named Jennifer West as its new vice president of sales. West joins Windstar at a pivotal moment of growth and brand momentum, following the launch of Star Seeker in December 2025 and ahead of the debut of Star Explorer in December 2026. In her new role, West will lead Windstar’s sales strategy and trade engagement efforts for North America, helping drive the company’s continued expansion while strengthening relationships with the travel advisor community at the heart of the brand’s success. With more than 15 years of cruise industry experience, West...
Scenic unveils extensive collection of worldwide ocean voyages, land journeys
Scenic Luxury Cruises & Tours has released its 2028 to 2029 Worldwide Voyages and Land Journeys program that spans all seven continents, over 100 countries and 600 ports of call. A defining and highly anticipated moment in this collection is the inaugural season of Scenic Ikon, which will join Scenic Eclipse and Scenic Eclipse II from April 2028. Together, the three Scenic Discovery Yachts will offer guests an expanded choice of truly all-inclusive ultra-luxury ocean voyages, pairing innovative ship design with immersive discovery across some of the world’s most...