Destinations
ETC reimagining responsible travel with new campaign
The European Travel Commission (ETC) is reimagining responsible travel not as a limitation, but as an enhancement in its newly launched “Unlock an Unexpected Upgrade” campaign. With Europe attracting close to 700 million travellers annually, the campaign -- launched this week – is a testament to Europe’s rich culture, diverse landscapes, and warm hospitality. This remarkable success presents not only opportunities but also a shared responsibility to ensure tourism remains a force for good, enriching local communities while protecting the environment for generations to...
Discovering the Wonders of Tuscany
It was everything Tuscany this week during a presentation at the Italian Cultural Institute in Toronto hosted by the Italian National Tourist Board (ENIT) and Toscana Promozione Turistica. On hand from Tuscany to share insights on the destination were Toscana Promozione Turistica’s Director, Francesco Tapinassi; its International Projects Coordinator, Clara Svanera; and its Destination Development Coordinator, Daniela Burrini. In his introduction, ENIT’s Country Director for Canada, Salvatore Basile said that 2025 marks the second summer in a row that Italy was the top European...
The Bahamas delivers some big news on 3 city Canadian mission
The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) had some big news to deliver as visited key Canadian markets in early October, connecting with travel advisers, airline partners and tour operators in Ottawa, Halifax, and Calgary. The sales mission was led by the Hon. I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation, and Director General Latia Duncombe, and the high-powered delegation highlighted new airlift and expanded access to the islands for Canadian travellers. The group also engaged partners through trade shows,...
Acapulco gears up for travel advisor events in Canada
The Acapulco Destination Marketing Office is working to familiarize travel agents in Quebec and Ontario with what awaits clients they send to Acapulco. The tourist board will soon hold downtown presentations in 3 cities, with a Nov. 4 Toronto breakfast event held at the One King West Hotel at 9.a.m., a Montreal breakfast event slated for Nov. 5 at 9 a.m. at the Hotel Bonaventure and a Nov. 6 Quebec City planned for the Restaurant Louis Hebert at noon. The Acapulco Hotel Association, representing all hoteliers, Mundo the Imperial, Princess, the Pierre Marqués, the Palacio Imperial...
St. Vincent and the Grenadines posts strong growth in 2025
St. Vincent and the Grenadines has been tapped as one of the fastest-growing tourism destinations in the Caribbean for the first half of 2025, marking an exceptional year of growth and investment for the destination. According to the latest Caribbean Tourism Organization (CTO) performance report, St. Vincent and the Grenadines recorded a 17.3% increase in visitor arrivals compared to the same period in 2024, ranking it as the second fastest-growing destination in the region, behind only Guyana (18.3%) and ahead of Curaçao (15.3%) and Trinidad and Tobago (12.3%). It also emerged as...
VisitBritain gears up for workshops in Calgary, Edmonton & Mississauga
VisitBritain, in partnership with key Canadian tour operators and airlines, is hosting travel agent workshops in Calgary, Edmonton and Mississauga during the month of October. Advisors will have the opportunity to learn more about products and itineraries available for their clients to England, Scotland and Wales for 2026. Key partners include: VisitWales, VisitScotland, RIT, Globus, CIE Tours, DHTours, Indus Travels, TravelBrands, WestJet, Edmonton International Airport and Air Transat. Dates for the workshops are as follows: Calgary, Wednesday, October 15 Edmonton,...
Celebrating the Change Makers at the 2025 Edith Baxter Memorial Award Event
Some 75 dignitaries, travel industry VIPs and members of the Jamaican diaspora gathered on the outside deck of The Palais Royale in Toronto for the 2025 Edith Baxter Memorial Awards luncheon on a bright, sunny day that was more like summer than early fall. Observing that “only Jamaica would be bold enough to host an outdoor event in Toronto in October,” the Jamaica Tourist Board’s Regional Director Canada, Angella Bennett told the audience that the Edith Baxter Memorial Award, launched in 2021 by the JTB, is an award that celebrates change-makers who, like Edith Baxter, bring the...
Win an Ultimate Escape to Dubai with Emirates
Baxter Media is excited to invite travel professionals to an exclusive two-part webinar series spotlighting the award-winning Emirates experience. The first session takes place on Thursday, October 9 at 1 p.m. EST. Don’t miss your chance to discover why Emirates continues to set the global standard for air travel, and be entered into a raffle to win a luxury trip to Dubai with Emirates for two! From seamless departures out of Canada to the vibrant city of Dubai and beyond, Emirates delivers exceptional service at every stage of the journey. This engaging session will highlight...