Destinations
History, Heritage, Heartbreak
History, heritage and even heartbreak -- an unusual combination for a trip to Europe, and part of what makes the Great Canadian War Memorial Tour offered by Globus a memorable and meaningful experience. The tour, described as "designed by Canadians, for Canadians," takes in many museums, memorials and special sites that commemorate Canadians' contributions during both world wars. "Agents are learning that these tours have clearly struck a nerve with those who have a personal connection or abiding interest in European history," says Stephanie Bishop of Globus' Canada office. The 10-day tour...
GET ALRIGHT WITH JAMAICA
Minister of tourism of Jamaica, the Hon. Dr. Wykeham McNeill paid his first official visit to Canada since being appointed in January 2012. The minister was accompanied by John Lynch, director of tourism for Jamaica and Paul Pennicook, chairman of JAMVAC on the visit, and the trio was in Toronto for a special dinner hosted by Philip Rose, head of the Jamaica Touist Board in Canada. Minister McNeill was upbeat about the increasing arrival numbers from this country. The minister and his department are going full steam ahead to promote many additional attractions, that include swimming with the...
HOCKEY NIGHT IN LOS CABOS
The Los Cabos Tourism Board is now an official sponsors of the Vancouver Canucks for the 2013-2014 NHL season. And it will be using that sponsorship to promote the popular resort destination to this key Canadian market. The partnership, which includes branded rink boards, ice level signage, LED scoreboard branding, digital concourse signage and an exclusive Facebook promotion (scheduled to launch later this year), is a unique opportunity for both the destination and the Canucks. Eduardo Segura, managing director of the Los Cabos Tourism Board, commented: \"Canada is an extremely important...
BEYOND THE BEACH
A group of Myrtle Beach travel trade types were in Toronto this week to celebrate the 75th anniversary of the City of Myrtle Beach and to update agents and operators here on the latest news from the popular South Carolina destination. Scott Schult, executive vice-president of marketing for the Myrtle Beach Area Chamber of Commerce, said that Myrtle Beach has been investing more money each year to convince Canadians to visit the destination. Along with easy air access with carriers like Porter Airlines, WestJet and Spirit Airlines, Schult pointed out that Myrtle Beach offers visitors a...
CONNECTING AVIATION AND TOURISM
When tourism ministers from around the world gather at the 2013 UNWTO and WTM Ministers\' Summit at the World Travel Market (WTM) in London this year, they will shine a spotlight on the essential connection between air transport and tourism, debating the challenges and opportunities of promoting higher policy coordination between aviation and tourism. The gathering will take place in London on Nov. 5, 2013. The tourism ministers, along with private sector representatives, will be participate in a discussion around the theme \"How to bridge the gap between tourism and aviation policies.\"...
LIVE IT TO BELIEVE IT
The Mexico Tourism Board unveiled its new North American campaign -- Live It to Believe It -- at the Art Gallery of Ontario in Toronto this week. The new campaign showcases Mexico\'s diversity, culture, nature, flavours, history, innovation and state of the art destinations, in an \"aspirational and elegant\" way that\'s designed to evoke memories through visitors\' experiences. Live It to Believe It is slated to air this month nationwide, with the first ad combining Vallarta and Nayarit and showcasing what each destination has to offer to the visitor. In addition, the Mexico City ad...
G ADVENTURES OFFERS JORDAN DEAL
G Adventures is partnering with Tourism Jordan North America and through to Nov. 30, 2013, agents\' clients can save 15% on all Jordan trips offered by the operator, for travel by Nov. 30, 2014. Malia Asfour, director of Jordan Tourism Board North America, said: \"It is my hope that our joint partnership will help increase travel and exposure for both Jordan and G Adventures. Jordan is a beautiful destination that should be on everyone\'s bucket list and we are here to help educate and sell that experience with G Adventures.\" To take advantage of the promotion, agents must use promo code...