Demand strong, but safety, value shape Europeans’ holiday choices
The European Travel Commission (ETC) reports that despite economic pressures, geopolitical tensions and climate-related challenges, Europeans continue to prioritize travel. According to the findings in the ETC’s latest Monitoring Sentiment...
ETC reports increased arrivals, despite weaker consumer confidence
In its latest European Tourism: Trends & Prospects quarterly report, the European Travel Commission (ETC) found that international tourist arrivals to Europe increased by 5.0% year-to-date compared to the same period in 2025, while...
Safety, cost pressures shaping long-haul summer travel plans, ETC finds
It appears that global appetite for long-haul travel has cooled again this summer, with overall long-haul intent falling by five points to 52%. Europe has also seen a decline, but to a lesser extent, with intent to visit the region down three...
Europe shows resilience in early 2026 as regional demand stays strong
With the conflict in the Middle East disrupting global travel flows, the European Travel Commission (ETC) is reporting that Europe’s tourism sector still made a ‘strong start’ in 2026. The ETC made it clear that while the conflict is...
European travel sentiment reaches record high for summer 2026
The European Travel Commission (ETC) is reporting the Europeans’ intention to travel in spring and summer 2026 has reached its highest level since 2020, signalling strong resilience of the tourism sector despite ongoing economic and...
Green, Off-Beat and Local are the priority for long-haul travellers to Europe
Long-haul travellers headed to Europe are increasingly open to more responsible travel habits, including choosing greener transport options, engaging with local culture, travelling outside peak seasons and exploring destinations beyond...
Spending outpacing arrivals as Europe’s travel demand remains steady
Some interesting news coming out of Europe as the European Travel Commission reports that inbound travel spending rose faster than arrivals across most destinations. In its latest quarterly report, the ETC found that overall travel...
ETC outlook finds long-haul travellers growing more cautious in 2026
The findings of the latest European Travel Commission (ETC) and Eurail Long-Haul Travel Barometer point to a more cautious outlook for long-haul travel throughout 2026, shaped by affordability concerns, growing preference for domestic or...
European destinations endorse Reykjavík Declaration
The European Travel Commission (ETC) has endorsed the Reykjavík Declaration “Tourism for Europe, Europe for Tourism” -- a joint commitment by its 35-member national tourism organizations to place communities and residents at the heart of...
Tags: Eduardo Santander, European Travel Commission, Reykjavík Declaration
ETC reimagining responsible travel with new campaign
The European Travel Commission (ETC) is reimagining responsible travel not as a limitation, but as an enhancement in its newly launched “Unlock an Unexpected Upgrade” campaign. With Europe attracting close to 700 million travellers...
Tags: European Travel Commission, Miguel Sanz, Unlock an Unexpected Upgrade