European travel sentiment reaches record high for summer 2026
The European Travel Commission (ETC) is reporting the Europeans’ intention to travel in spring and summer 2026 has reached its highest level since 2020, signalling strong resilience of the tourism sector despite ongoing economic and...
Green, Off-Beat and Local are the priority for long-haul travellers to Europe
Long-haul travellers headed to Europe are increasingly open to more responsible travel habits, including choosing greener transport options, engaging with local culture, travelling outside peak seasons and exploring destinations beyond...
Spending outpacing arrivals as Europe’s travel demand remains steady
Some interesting news coming out of Europe as the European Travel Commission reports that inbound travel spending rose faster than arrivals across most destinations. In its latest quarterly report, the ETC found that overall travel...
ETC outlook finds long-haul travellers growing more cautious in 2026
The findings of the latest European Travel Commission (ETC) and Eurail Long-Haul Travel Barometer point to a more cautious outlook for long-haul travel throughout 2026, shaped by affordability concerns, growing preference for domestic or...
European destinations endorse Reykjavík Declaration
The European Travel Commission (ETC) has endorsed the Reykjavík Declaration “Tourism for Europe, Europe for Tourism” -- a joint commitment by its 35-member national tourism organizations to place communities and residents at the heart of...
Tags: Eduardo Santander, European Travel Commission, Reykjavík Declaration
ETC reimagining responsible travel with new campaign
The European Travel Commission (ETC) is reimagining responsible travel not as a limitation, but as an enhancement in its newly launched “Unlock an Unexpected Upgrade” campaign. With Europe attracting close to 700 million travellers...
Tags: European Travel Commission, Miguel Sanz, Unlock an Unexpected Upgrade
Travel to Europe: Momentum Continues In Early 2025 Despite Uncertainty
The European Travel Commission (ETC) is reporting that European tourism maintained strong momentum into early 2025, demonstrating remarkable resilience despite a backdrop of economic uncertainty and geopolitical tensions. According to the...
Europe turns in strong performance in third quarter 2024
The latest research from the European Travel Commission (ETC) highlights a six per cent rise in foreign arrivals over 2019 levels and a seven per cent increase in year-on-year growth. Overnight stays have also grown by five per cent...
Tags: European Tourism Trends & Prospects, European Travel Commission, Miguel Sanz
Culture is the draw, but cost is a barrier according to ETC Report
It seems that international travellers are showing increased caution about planning trips to Europe between September and December this year. That’s the word according to the most recent Long-Haul Travel Barometer (LHTB) by the European...
Tags: Culture, ETC, European Travel Commission, Long-Haul Travel Barometer (LHTB), Miguel Sanz
Summer travellers to Europe are prioritizing safety, ETC says
Enthusiasm for travel is rising in key international markets, with 59 per cent of respondents interested in overseas trips for summer 2024 — a notable nine per cent increase compared to 2019. Europe's appeal is gradually picking up, albeit at a...