European travel sentiment reaches record high for summer 2026
The European Travel Commission (ETC) is reporting the Europeans’ intention to travel in spring and summer 2026 has reached its highest level since 2020, signalling strong resilience of the tourism sector despite ongoing economic and...
ETC reimagining responsible travel with new campaign
The European Travel Commission (ETC) is reimagining responsible travel not as a limitation, but as an enhancement in its newly launched “Unlock an Unexpected Upgrade” campaign. With Europe attracting close to 700 million travellers...
Tags: European Travel Commission, Miguel Sanz, Unlock an Unexpected Upgrade
Travel to Europe: Momentum Continues In Early 2025 Despite Uncertainty
The European Travel Commission (ETC) is reporting that European tourism maintained strong momentum into early 2025, demonstrating remarkable resilience despite a backdrop of economic uncertainty and geopolitical tensions. According to the...
Europe turns in strong performance in third quarter 2024
The latest research from the European Travel Commission (ETC) highlights a six per cent rise in foreign arrivals over 2019 levels and a seven per cent increase in year-on-year growth. Overnight stays have also grown by five per cent...
Tags: European Tourism Trends & Prospects, European Travel Commission, Miguel Sanz
Culture is the draw, but cost is a barrier according to ETC Report
It seems that international travellers are showing increased caution about planning trips to Europe between September and December this year. That’s the word according to the most recent Long-Haul Travel Barometer (LHTB) by the European...
Tags: Culture, ETC, European Travel Commission, Long-Haul Travel Barometer (LHTB), Miguel Sanz