Travel to Europe: Momentum Continues In Early 2025 Despite Uncertainty
The European Travel Commission (ETC) is reporting that European tourism maintained strong momentum into early 2025, demonstrating remarkable resilience despite a backdrop of economic uncertainty and geopolitical tensions.
According to the latest “European Tourism: Trends & Prospects” report for Q1, international tourist arrivals increased by 4.9% in the first quarter of 2025 compared to the same period in 2024, with nights up 2.2%.
The ETC said that following a robust 2024 — when arrivals exceeded pre-pandemic levels by 6.2% and nights by 6.4% — the sector has continued to capitalize on shifting traveller behaviours.
Demand for value-for-money destinations and off-peak travel remains strong, reflecting ongoing price sensitivity among travellers. While performance so far in 2025 has been stable, the economic outlook has become more uncertain. Rising prices, persistent geopolitical tensions, and the introduction of new US tariffs are expected to influence traveller sentiment and spending habits as the year progresses.
Looking at travel expenditure, the latest estimate for 2025 suggests that travellers are expected to spend around 14% more across Europe than in 2024. With spending growth projected to outpace the increase in arrivals, this may reflect a higher average spend per visit.
ETC President Miguel Sanz observed: “Europe’s tourism sector continues to show extraordinary resilience, and the latest data highlights how European tourism is responding to shifting traveller priorities. We are seeing strong interest in value-for-money destinations and a growing demand for travel outside the traditional peak season.”
Sanz continued: “These trends reflect cost-consciousness, but also a broader desire for more balanced and authentic travel experiences. As uncertainty grows globally, Europe’s ability to offer diversity, connectivity, and dependable quality puts the region in a strong position to remain a preferred destination worldwide.”
Go to https://etc-corporate.org/reports/european-tourism-2025-trends-prospects-q1-2025/ for more.
