NCL sets sail with new brand platform, national ad campaign
With a history of breaking boundaries, Norwegian Cruise Line (NCL) has set sail with a new brand identity inspired by its iconic 1990s tagline, “It’s Different Out Here,” along with a new national TV campaign. The new platform is rooted...
Tags: For All Maritime, It's Different Out Here, Kiran Smith, Norwegian Cruise Line
NCL puts partners first, eliminates NCFs
In a message to its travel partners, Norwegian Cruise Line said that in 2026, it’s celebrating 15 years of Partners First in 2026, with the introduction of a major enhancement that reinforces its ongoing commitment to being the easiest cruise...
Norwegian Cruise Line unveils 2027-2028 winter deployments and more
Norwegian Cruise Line (NCL) has released details of its winter 2027/28 deployment and the return of its guest-favorite Free at Sea Plus package offering more unlimited amenities, including premium beverages, streaming Wi-Fi, Starbucks® and...
Tags: Norwegian Cruise Line
Kazlauskas named President of Norwegian Cruise Line
Norwegian Cruise Line Holdings Ltd. has named travel industry veteran Marc Kazlauskas as President of Norwegian Cruise Line (Norwegian), effective Jan. 19, 2026. Kazlauskas joins the company with more than 30 years of senior leadership...
Norwegian Aqua making waves with Miami arrival
Norwegian Cruise Line (NCL) is celebrating the arrival of Norwegian Aqua at its new homeport of Miami, kicking off its winter season of Caribbean cruises with calls to the company’s private island, Great Stirrup Cay. Following its...
Tags: Norwegian Cruise Line
NCL announces Great Stirrup Cay transformation with six-acre waterpark, 19 waterslides, cliff jumping and jet karts
Great Stirrup Cay, Norwegian Cruise Line’s private island in the Bahamas, will look very different in the summer of 2026 following a massive transformation that includes the launch of a nearly six-acre Great Tides Waterpark. In...
Tags: Bahamas, David J. Herrera, NCL, Norwegian Cruise Line
NCL appoints Kiran Smith as chief marketing officer
Norwegian Cruise Line has appointed Kiran Smith as Chief Marketing Officer, succeeding Adam Malone, who will transition into the newly created role of Senior Vice President of Guest Experience. Both will report into NCL President David J....
Tags: Norwegian Cruise Line
NCL shares details of European & Alaskan sailings aboard newest ships
Norwegian Cruise Line is unveiling brand-new, post dry-dock images of Norwegian Breakaway and Norwegian Bliss during the 2025 summer travel season showcasing the company's commitment to delivering guests more to do and enjoy. With summer in...
Tags: NCL, Norwegian Cruise Line
NCL’s Norwegian Epic & Pride of America undergoing renovations for summer 2025
Norwegian Cruise Line has announced that Norwegian Epic and NCL’s Pride of America will both undergo revitalization projects just in time for the 2025 summer travel season. The new enhancements range from the addition of a reimagined water...
NCL appoints Marc-Antoine Kamel director of sales & marketing, Canada
Norwegian Cruise Line has appointed Marc-Antoine Kamel as the new National Director of Sales & Marketing, Canada, effective immediately. Kamel will lead the business development manager team while also working closely with key partners to...