Reconciliation at the heart of Tourism Australia’s plan
Tourism Australia has made clear its commitment to reconciliation and the significant value of First Nations tourism to the businesses, regions and communities they support, as well as its enrichment of the visitor experience, with the launch of...
Tags: 6th Stretch Reconciliation Plan (RAP), Tourism Australia
Tourism Australia targets high yield traveller spend in Tourism 2035 plan
Tourism Australia is aiming to grow global demand for the destination’s tourism sector and it outlined how it will achieve that goal in its newly released 10-year Tourism 2035 strategic plan. In it, Tourism Australia’s goal is to grow...
Tags: Tourism 2035, Tourism Australia
Tourism Australia says G’day at North America Marketplace 2025
Tonight, just before his debut performance on Dancing with the Stars, Robert Irwin will be onscreen starring in another role — Tourism Australia’s latest Come and say G’day campaign. Airing just before the show starts in the U.S., the...
Tags: Chris Allison, Tourism Australia
Brisbane and Air Canada extend special offer for travel agents to win a trip to Brisbane
Travel agents are invited to attend a Travel Webcast on May 13 at 1 p..m EST to learn about how Brisbane, Australia provides visitors a warm Aussie welcome — plus, discover how to earn Brisbane Bucks and be entered to win a trip to Brisbane...
Tags: Brisbane, Brisbane Bucks, Tourism Australia
Canadian visitation to Brisbane jumps 25%
Brisbane’s popularity as a global destination has hit new heights, with new visitor data showing a record-breaking $10.7 billion was spent by visitors across an unprecedented 50.8 million nights in the city. The latest Tourism Research...
Tags: Australia, Brisbane, Tourism Australia, Visit Brisbane
Tourism Australia details FAM during Vancouver sales mission
Hard on the heels of a recent sales mission to Vancouver by Australia tourism suppliers, Tourism Australia has announced that it has launched this year’s edition of its G'day Australia 2024 FAM trip. G’day Australia 2024 will be held...
Tags: Tourism Australia