European travel sentiment reaches record high for summer 2026

The European Travel Commission (ETC) is reporting the Europeans’ intention to travel in spring and summer 2026 has reached its highest level since 2020, signalling strong resilience of the tourism sector despite ongoing economic and geopolitical pressures.

In its latest Monitoring Sentiment for Intra-European Travel, 82% of Europeans plan to travel between April and September 2026, up significantly (+10%) compared to last year.

Younger Europeans are playing a key role in driving this growth. Travel intentions among 18 to 34-year-olds have increased markedly, recording the strongest year-on-year rises across all age groups (+21% among 18–24s and +16% among 25–34s).

Yet while travel sentiment is at record levels, Europeans are becoming more deliberate and selective in how they travel. In particular, travellers are planning shorter trips compared to last year. The most common stay is now 4 to 6 nights (38%, up 3%), while longer stays of 7 to 12 nights have declined (37%, down 5%).

Budgets are also tightening. A growing share of travellers (+4%) plan to dedicate a moderate budget of up to €1,000 per trip. At the same time, the proportion of higher-spending travellers has declined, with those budgeting €1,500 or more per trip down by 9% compared to last season.

This shift reflects increased sensitivity to costs and a stronger focus on value for money.

Travellers are also planning fewer trips. 39% of Europeans intend to take only one trip in the next six months, up by 7% compared to last year, while the share planning to travel at least twice has declined to 57%.

Geopolitical tensions and rising costs are increasingly influencing travel decisions. Safety has strengthened as the leading criterion when choosing a destination, cited by 22% of travellers, followed by pleasant and stable weather (15%) and attractive deals (14%).

Concerns about rising trip costs remain the most prominent overall, affecting 20% of Europeans, while worries linked to tensions in the Middle East have increased sharply, rising by 9 percentage points to 18%.

With tighter budgets, travellers are prioritizing spending on accommodation, followed by food and drinks and activities at the destination, while interest in luxury experiences has declined by 3% since last year.

The findings point to a tourism landscape defined by strong demand alongside more cautious decision-making. While Europeans continue to prioritize travel, they are adapting their behaviour in response to economic pressures and geopolitical uncertainty.

Miguel Sanz, President of the European Travel Commission, observed that: “The continued strength in travel intentions for this spring and summer shows that Europeans remain highly motivated to travel, even in a more complex global environment.”

Sanz continued: “What is changing is how they travel. We are seeing a more selective, value-driven approach, with travellers opting for shorter stays, more flexible plans, and carefully managed budgets.”

And he pointed out that: “At the same time, growing interest in exploring multiple destinations within a single country point to a shift towards deeper and more varied experiences. This presents an opportunity for destinations and businesses to create integrated offers and facilitate more seamless journeys, in line with evolving traveller expectations.”

Go to https://etc-corporate.org/reports/monitoring-sentiment-for-intra-european-travel-spring-summer-2026/ for more.