Air Transat has launched its latest advertising campaign, building on a concept introduced last year with the signature “Vacation is Calling.”
The campaign includes activations on the Web and social media, as well as on TV, radio, on out-of-home display advertising and in print media.
The anticipation and excitement of vacationing remains at the heart of the campaign, this time emphasizing the enjoyment of Transat employees sharing their new and favourite finds with travellers.
“Through this new campaign developed with Sid Lee, Air Transat is more than ever living up to its...
Porter Airlines is returning to Stephenville, Nfld., this holiday season.
The holiday schedule offers round-trip service on Wednesdays – Dec. 20, Dec. 27 and Jan. 3, 2018. Service is also available to Ottawa International Airport and to Billy Bishop Toronto City Airport on the same aircraft.
“Porter recognizes these flights are an important connection for the community and we’re happy to be a part of bringing families together, especially around the holidays,” said Porter president Robert Deluce (pictured).
“As we celebrate Porter Airlines’ fourth summer of success in...
Air Canada and GlobalMedic are responding to those in need following the devastating Sept 19 earthquake that struck central Mexico, killing 305 people.
Today (Sept. 27), GlobalMedic volunteers will join Air Canada employees in packing Hygiene Kits for affected people staying in the emergency shelters. Each kit will contain essential hygiene items such as soap, toothbrushes and toothpaste, as well as Aquatab Water Purification Tablets, each capable of purifying 10 litres of drinking water. This aid will help keep families safe from deadly communicable diseases and provide a sense of...
It's here! And it's Swoop.
WestJet has unveiled the name and logo for its ultra-low-cost airline (ULCC) in Canada and it will start selling flights on Swoop in early 2018.
Bob Cummings, executive vice-president, strategy – and the executive member responsible for the launch of Swoop – observed, “The name Swoop denotes exactly what we plan to do. It's a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”
The company says that Swoop will...
While some might equate airline food with hospital food, Air Transat is taking it up a notch and bringing fine dining back to 35,000 feet with the latest edition of its Chef's Menu, crafted by celebrated Quebec chef Daniel Vézina (pictured above).
The chef’s flight of fancy includes six new exclusive dishes, as well as two breakfast choices. Available as of Dec. 1, these meals are served complimentary to all Club Class passengers and are available (for a cost) in Economy Class. Tip: Agents with clients flying in Transat economy class are advised to pre-order these meals in advance,...
Travel agents registered with Porter Airlines or Porter Escapes have a chance to win one of two grand prize trips for two or one of five weekly prizes of 25,000 VIPorter points.
Agents receive one entry for each eligible Porter Airlines booking made in the GDS or on flyporter.com/agents. Porter Escapes bookings made in the GDS or with a Porter Escapes Travel Planner receive two entries. Book between Sept. 25 and Oct. 31. Entries must be submitted through the Porter Airlines or Porter Escapes travel agent portal to qualify.
Two grand prizes: Three-night stay for two at Sheraton...
WestJet and Hong Kong Airlines have entered into a codeshare agreement which sees Hong Kong Airlines placing its HX marketing code on WestJet-operated flights.
The two carriers are building on an existing interline agreement put in place earlier this year.
“We welcome Hong Kong Airlines as our newest codeshare partner and congratulate them on their inaugural service to Vancouver in June of this year,” said Ed Sims, WestJet executive vice-president, Commercial. “This codeshare agreement provides guests on both sides of the Pacific more choice and opportunity to experience...
Air Transat has unveiled an expanded 2018 transatlantic program, highlighted by increased service to the United Kingdom, France, Italy, Greece, Spain, Portugal, Ireland, Croatia, the Netherlands, Belgium and the Czech Republic.
The carrier will offer direct service to a total of 27 Europe destinations, accessible from many major Canadian cities via its feeder flights program. It is also giving customers even more flexibility by moving up the start dates of its flights by a few weeks.
“Air Transat has been proudly helping Canadians explore Europe for 30 years now, and in summer...
Ethiopian Airlines says people can feel on top of the world while in CloudNine.
The carrier – marking five years of direct service between Toronto and Addis Ababa – held a Toronto event Thursday evening, touting the carrier as the best option for travel between this country and the African continent.
“We are pretty confident about the Canadian market,” Rahel Assefa, the carrier's vice-president of marketing, told Press Today.
The Star Alliance carrier – which labels its business class service CloudNine and calls its frequent flyer program Beersheba, a name straight from...
The Lufthansa Group is and will be at the leading edge of airline industry technology advances, a Tuesday Toronto gathering was told.
Chris Wendland of the Lufthansa Group's Toronto office said the “digital revolution is changing the way of our life” and Lufthansa is being particularly innovative, including providing a more attractive inflight experience thanks to technological enhancements.
Wendland said her employer – which encompasses Austrian, Lufthansa, brussels airlines and SWISS – is committed to providing its clients with the best travel experience possible.
“We...