Cruise
Riverside Luxury Cruises sets sail with Onboard Credit Offer
Riverside Luxury Cruises is kicking off the 2026 Wave Season with an experience enhancing onboard credit offer. Guests who book their 2026 or 2027 sailing by Feb. 28 will receive €150 per person in onboard credit, which can be used to purchase spa services, beverages from the exclusive connoisseur list, or be put toward a Vintage Room dining experience. Interested travellers should use code WAVE26 when booking. Riverside offers a lot to choose from, with over 130 unique itineraries ranging from three to 23 nights across three ships. The line has also added an array of expert-led...
PONANT EXPLORATIONS, Smithsonian Journeys team up on Wave Season offer
PONANT EXPLORATIONS and Smithsonian Journeys are offering travellers a chance to explore the world more deeply and to help them do it, they’re offering a $1,000 in shipboard credit per stateroom or suite on all 2026 alliance voyages. The exclusive Wave Season offer includes more than 30 sailings around the world, which draw on the Smithsonian Institution’s 179 years of research and knowledge, combined with PONANT EXPLORATIONS’ 35-plus years of expertise in meaningful discovery. Available on booking made now through March 31, 2026, each applicable voyage...
Trafalgar expands river cruise portfolio with Trafalgar Harmonie Seine sailings
Trafalgar is continuing to expand its river cruise portfolio with the introduction of Trafalgar Harmonie, sailing the Seine with a new itinerary, Best of the Seine with Paris & Normandy, debuting in April 2027. Damien O’Connor, Vice President, River Cruise, Trafalgar, explained that: “As Trafalgar expands its river cruise fleet, debuting on one of Europe’s most iconic waterways is a natural next step.” O’Connor continued: “France remains a perennial favourite among our travellers, and this new Seine itinerary offers a fresh way to experience the destination through...
Celestyal joins TravelBrands cruise portfolio
TravelBrands Encore Cruises has set sail with a new cruise partnership with Celestyal, further expanding its European cruise portfolio and providing Canadian travel agents with access to culturally immersive, destination-focused itineraries across the Mediterranean and beyond. The addition of Celestyal strengthens TravelBrands’ cruise offering by introducing a differentiated product designed around deeper destination engagement, longer port stays, and itineraries that balance iconic European destinations with lesser-known ports. As well, the partnership reflects TravelBrands’...
NCL sets sail with new brand platform, national ad campaign
With a history of breaking boundaries, Norwegian Cruise Line (NCL) has set sail with a new brand identity inspired by its iconic 1990s tagline, “It’s Different Out Here,” along with a new national TV campaign. The new platform is rooted in NCL’s 59-year history as a pioneer in the industry and the creator of “Freestyle Cruising,” which eliminated traditional dining and entertainment schedules, allowing guests to dine where, when and with whom they wish. NCL defined the cruise industry as we know it today, being the very first company to offer weekly cruises to the Caribbean...
Viking, PGA TOUR unveil new partnership
Viking and the PGA TOUR have announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. The deal, which currently runs through 2030, will centre around a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms. Richard Marnell, Viking’s Executive Vice President of Marketing, said: “We are very pleased to be the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Both golf and travel are important priorities in the lives of many Viking guests,...
Holland America reports surge in demand for 2026 Europe cruises
Holland America Line says that it’s “experiencing a surge in demand” for European cruises, with bookings for its 2026 season up more than a third compared to this time last year. The cruise company pointed out that the rise is especially notable in its Northern Europe voyages, an increase of nearly 50% year over year, as travellers seek out the region’s dramatic natural beauty and easy‑to‑explore cities. Convenient departures from both Rotterdam, the Netherlands, and Dover, England, give guests easy access to some of the region’s most spectacular...
Uniworld on course to celebrate 50th in 2026
Uniworld Boutique River Cruises is celebrating its 50th anniversary in 2026 -- marking five decades of transforming the river cruising experience and setting the gold standard for luxury travel on the world’s most iconic waterways. Founded in 1976, Uniworld has spent half a century leading the industry through unique itineraries, guest-driven ship design and a deep commitment to sustainability and thoughtful detail. In honour of its ‘Golden Anniversary,’ Uniworld will celebrate throughout 2026 with a collection of exclusive experiences and commemorative moments designed to...