Destinations
Restarting Responsibly
With tourism slowly restarting in an increasing number of countries, the World Tourism Organization (UNWTO) has released new data measuring the impact of COVID-19 on the sector. Emphasizing the need for responsibility, safety and security as restrictions on travel are lifted, the UNWTO also reiterated the need for credible commitment to support tourism as a pillar for recovery. Following several months of unprecedented disruption, the UNWTO World Tourism Barometer reports that the sector is beginning to restart in some areas, most notably in Northern Hemisphere destinations. At...
Travel Safety Barometer Reveals Confidence Is Growing
In Wave 5 of its Travel Safety Barometer report, MMGY Global found that travellers perceptions of safety are rising across all sectors, from domestic and international travel to lodging, cruising, dining & entertainment, transportation and business travel. MMGY Global’s Travel Safety Barometer measures American travellers’ perceptions of how safe it is to engage in specific travel behaviours on a scale of 0 (Extremely Unsafe) to 100 (Extremely Safe). With all states in the U.S. currently in some phase of reopening and international destinations also reopening, it appears to...
#TravelWebcastWeek: The Future Of Travel
Don’t miss Baxter Media’s #TravelWebcastWeek where we talk to industry leaders - Charlotte Bell, President & CEO of the Tourism Industry Association of Canada, Susie Grynol, President & CEO of the Hotel Association of Canada, and the Honourable Edmund Bartlett, Minister of Tourism for Jamaica - about the future of travel and tourism in a post-COVID-19 world. From June 23 through 25, #TravelWebcastWeek brings you the content, speakers, and analysis you simply won’t find anywhere else! To see our complete lineup and register,...
A Different Kind Of Tourism
According to Neil Walters, the acting secretary general of the Caribbean Tourism Organization (CTO), tourism in the Caribbean and the rest of the world will be considerably different as countries begin to reopen their borders to international traffic following the forced closures occasioned by the onset of the novel coronavirus (COVID-19). Walters predicts closer alignment of tourism and health functions as destinations seek to reassure potential visitors that their health, safety and well-being are being taken seriously. He points out that not only did the pause in tourism activity...
#TravelWebcastWeek: Think Local, Sell Canada
For many travel agents, selling Canada to Canadians is challenging. But in a post-COVID-19 tourism industry, where would-be travellers are looking for hyper local vacation ideas, agents have an opportunity to learn about Canadian product and how to sell it. On June 25 at 1PM EST, join Baxter Media for a free webinar, Look Local: a new perspective on packaging and selling Canada, part of the popular #TravelWebcastWeek series exploring the topics, trends, and issues that matter most to Canadian travel agents and industry professionals right now. Charlotte Bell, President & CEO,...
Destination Indigenous
The Indigenous Tourism Association of Canada (ITAC) is launching its new Destination Indigenous marketing campaign in an effort to encourage, highlight and educate travellers about the many Indigenous experiences that will welcome Canadians this summer. The new initiative will be unveiled on National Indigenous People’s Day – which will be celebrated on Sunday, June 21 – and the marketing campaign will include the release of an experience Web booking platform that will link travellers with: Export-ready Indigenous tourism businesses that will be accepting visitors this...
Oh, Canada
As many travellers set their sights on staying closer to home, the Canadian market holds tremendous potential for the recovery of the tourism industry. Travel agents can take advantage of this untapped opportunity by focusing on a hyper-local approach to selling and promoting travel. With domestic travel set to pave the way for the recovery of the travel and tourism industry in Canada, the travel trade can play an important role in promoting hyper-local and regional travel. “There are over 23,000 travel advisors in Canada. This vast network is a valuable resource for Canadians who...
New Dates For Florida Governor’s Conference
New dates for the annual Florida Governor’s Conference on Tourism have been announced. The event will now take place from Oct. 14 to Oct. 16, 2020 at the Rosen Shingle Creek in Orlando, Florida. The Florida Governor’s Conference on Tourism (GC) is the premier educational conference for Florida’s tourism industry. Spanning three days of breakout sessions and networking, VISIT FLORIDA looks forward to hosting this annual event that will bring Florida’s tourism industry together as we focus on recovery and growing the state’s economy. Registration begins in July. Stay...