Destinations
Turn On The Tap … Just A Bit
According to new research from the World Travel & Tourism Council (WTTC), even a modest increase of just one million more international arrivals into Europe could generate an extra $0.48 billion in GDP. The WTTC observes that this would provide a massive and much-needed economic boost for EU economies struggling to survive following the imposition of travel restrictions to combat the spread of coronavirus. It point out that many governments are evaluating reciprocal ‘travel corridors, including the UK government and those in Europe which are under immense pressure, to enable...
A Realistic Framework
With the destination continuing to open up for travel from many European countries yet not for all international markets, Ina Rodin, Director North America for Croatia National Tourist Office, says its promotional efforts are twofold. Currently, the campaign “The Vacation You Deserve is Closer Than You Think” is being run across markets such as Slovenia, Austria, Germany, Hungary, Slovakia and Poland, which have easy access to the destination, while a user-generated content campaign is being run across social media for long-haul destinations under the slogan “Enjoy the View from...
London Falling
According to new research by the World Travel & Tourism Council (WTTC) and ForwardKeys, London has fallen to the bottom of the top 10 most booked European cities, as border restrictions and UK quarantine regulations choked travel. During the first half of June last year, as the holiday season was in full swing, London was the most heavily booked city in Europe for any date of arrival, followed by Paris and Rome. However, travel restrictions imposed as a result of the COVID-19 pandemic, such as the quarantine rules imposed by the UK government, the capital has slumped to the...
Canada Makes EU Safe List
While the Canadian travel industry was initially cheered by the news that the European Council had agreed to start lifting travel restrictions for residents of 15 countries – including Canada – it only lasted for a short time. The news from the EC was overshadowed by word that Canada has extended its ban on all foreign travellers who aren’t Canadian citizens or permanent residents or Americans travelling for essential reasons for another month at least. That measure was originally put in place in mid-March and was due to expire. Reports also indicate that Ottawa is expected...
Reconnect With The Islands of Tahiti
Tahiti Tourisme has rolled out its latest campaign, “Reconnect With The World in The Islands of Tahiti,” inviting es travellers to go back to essential values, nature, their loved ones and discover other cultures, in an unrivalled destination. Coinciding with the announcement of its international borders reopening and its COVID-19-free status, the campaign aims to inspire Canadian travellers through showcasing the beauty, remoteness, and “Mana” that The Islands of Tahiti is famous for. From images of ancient traditions to crystal clear waters, the campaign highlights...
Barbados Flights Resume July 12
Barbados has reached a milestone in its fight against COVID-19, reporting no more active cases of COVID-19 on the island and that, effective July 1, all curfews will be lifted. The announcement was made by Barbados’ Prime Minister the Hon. Mia Amor Mottley, who said: “This is testimony to the will, discipline and commitment of Barbadian people … the health authorities, the frontline workers, the essential services, the social partnership, the media, the police, those on the borders, all have been integral to the success we have had thus far in tackling this pandemic. And more so,...
Rediscover Canada With CanaDream RV
If conventional wisdom proves true – that Canadians will be staying at home and travelling locally or hyper locally – then CanaDream RV may well have a option that they’ll be interested in this summer. As provincial governments and local health authorities begin to ease restrictions and encourage local travel across the country this summer, there’s no better way to answer the wanderlust call, than to hit the open road and explore our magnificent country in a CanaDream RV. Klaus Gretzmacher, vice-president, tourism for CanaDream RV, observes: “Whether your ideal trip...
Uncertainty In Uncharted Waters
How do destination marketing organizations and tourist boards promote their respective countries when travel comes to a standstill? They adjust and find new ways to drive engagement. In the aftermath of travel restrictions, Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, says they shifted strategies to focus on giving would-be travellers something to dream about with the My Iceland Dream List campaign on social media. “The First lady of Iceland, Eliza Reid and Ragga Ragnars (the actress who played Gunnhild in Vikings) and more people shared their favourite locations in...