Destinations
Stay Just A Little Bit Longer In Germany
During the 49th Germany Travel Mart held recently in Essen, Germany, the German National Tourist Board emphasized the significance of sustainable tourism. Set to the doo-wop song “Stay” by Maurice Williams and the Zodiacs featuring the lyrics ‘please, please stay, just a little bit longer,’ the GNTB revealed a look at a new tourism campaign that embraces the concepts of responsible and immersive travel. “It’s the perfect soundtrack for promoting sustainable travel in Destination Germany with our new campaign Stay A Little Bit Longer, coming out soon,” said Petra Hedorfer,...
HTA Awards VoX International Contract In Canada
The Hawai‘i Tourism Authority (HTA) has awarded the contract for Destination Brand Management & Marketing Services in Canada to VoX International. HTA issued an RFP for Destination Brand Management & Marketing Services for the Canada Market requesting a contractor to educate Canadian visitors about travelling mindfully and respectfully, while supporting Hawai‘i’s communities. The contract was awarded to the incumbent, VoX International, allowing the agency to continue to work on HTA’s behalf as Hawai?i Tourism Canada. The new contract will cover 2.5 years,...
Reach Global Marketing Named AOR For Visit Virginia Beach
Reach Global Marketing has been named the agency of record for Visit Virginia Beach. Reach Global Marketing has been appointed to elevate the brand’s existing presence in Canada and amplify Virginia Beach’s coastal culture and warm hospitality amongst Canadians. Charmaine Singh, President & CEO of Reach Global Marketing, said: “Canada is seeing an unprecedented rise in the number outbound of travellers. Virginia Beach is host to a lot of exciting entertainment events & activities that will see a lot of interest in Canada. We are seeing Canadians take a lot of frequent...
Back To Business In San Antonio
With registration numbers exceeding 5,000 at this year's IPW, the annual US tourism marketplace has issued a final farewell to the COVID-19 pandemic, reports Press Today’s Ted Davis, who is attending the show. IPW says that some key markets are exceeding pre-pandemic levels at the international tourism trade show and conference, now taking place in San Antonio, Texas. Amongst the more than 5,000 participants are over 1,400 international participants, including tourism product buyers who are meeting US tourism product reps in a tightly scripted schedule of meetings. Also,...
Discover Portugal’s Alentejo region
The region of Alentejo in Portugal is proof that there are still lesser-known gems in Europe that are in the early stages of recognition by travellers, writes western editor, Ted Davis in the latest issue of Travel Courier. Visitors to Portugal who decide to divert from better known places like Lisbon, Porto and the Algarve will find Alentejo to be welcoming, authentic, attractive and surprisingly quiet in terms of tourists. The gently rolling rural landscape of Alentejo in southern Portugal is punctuated by occasional hill tops, many crowned by villages, castles and churches...
Air Canada, flydubai Unveil New Partnership
Air Canada and flydubai have unveiled details of a new partnership to provide customers flying between Canada, the Middle East, East Africa, Indian Subcontinent and Southern Asia more convenient travel options. Pending final regulatory approval, Air Canada's marketing code will be placed on nine routes operated from Dubai by flydubai, giving customers the ability to travel to these markets with the issuance of a single ticket. The routes include the Middle Eastern cities of Medina, Dammam, Bahrain, Jeddah, and Muscat, as well as flights to Colombo, and Karachi on the Indian...
Canada, U.S. Leading The Recovery For Great Britain
During an early May visit to Toronto, Gavin Landry, International Director for VisitBritain, was in an upbeat mood, telling Press Today that: “We’re almost at the point where we’re stopping our comparisons to 2019. It’s now comparing ourselves to 2022.” Landry, recently promoted to International Director from his previous post as Executive Vice President, Americas, pointed out that: “Last year, we saw a really nice recovery of the inbound tourism industry. It was, I would say, interrupted in the first part of 2022 by Omicron – so you had that one brief period where travel...
WTTC Tracks Recovery Of Canadian Tourism Industry
In its 2023 Economic Impact Research (EIR), the World Travel & Tourism Council (WTTC) reports that the Canadian travel and tourism sector continues to show strong signs of post-pandemic recovery. According to the WTTC’s research, the tourism sector in this country is set to contribute $162.6 billion to the Canadian economy this year, up 17.2% from last year and within touching distance of the previous peak of $173.9 billion in 2019. The WTTC is also forecasting that travel and tourism will create 90,000 jobs this year, recovering almost all of the jobs lost due to the COVID-19...